Blenders Pride Fashion Tour 2017 Arrives in Mumbai

Mumbai, Maharashtra, India

Blenders Pride Fashion Tour, the most definitive expression of style and good taste, in its 13th edition, dazzled the city. The evening was a spectacular affair with glamorous and inventive designs showcased by ace designer Tarun Tahiliani to the eclectic beats presented by Midival Punditz ft. Mame Khan and Malini Awasthy with Mumbai Strings at Grand Hyatt, Mumbai. Sonam Kapoor enthralled the audiences, looking stunning in a Tarun Tahiliani design.

The core theme of Blenders Pride Fashion Tour 2017 is ‘Style : More than you Think’ – a celebration of the authenticity and uniqueness of style, which is all about breaking stereotypes and defying conventions by showing to the world that there is more to one’ style which the world doesn’t know about.

Commenting on the occasion, Mr. Raja Banerji, Assistant Vice President, Pernod Ricard India, said, “For today’s consumer, having a unique style and expressing the same is non-negotiable. Style, hence is fundamentally democratic. It is every individual’s potential to create their unique identity and to strive for authenticity which breaks stereotypes. Blenders Pride Fashion Tour, 2017, the most definitive expression of style and good taste, brings alive this insight with an amalgamation of the biggest names in fashion, music and Bollywood. As always, the effort will be to provide a never seen before and exciting experience to the consumers.”

Ace designer Tarun Tahiliani said, “The collection represents a bohemian rhapsody, inspired by the beauty of nomadic tribes mingled with Mughal armory-inspired art. A multitude of designs, like laser etching, zardozi, resham-thread embroidery, aari work, fringing and velvet accents are twisted with contemporary silhouettes on rich fabrics. Blenders Pride Fashion Tour 2017 is the perfect platform to showcase this collection as it echoes style as ‘More Thank You think’.”

Blenders Pride Fashion Tour 2017, Mumbai was one of a kind style extravaganza brought alive at Grand Hyatt. It was an exhilarating collaboration wherein the stunning designs were showcased to beats curated by Midival Punditz, known for their edgy techno electronica music, with an eclectic mix of musicians and singers, Mame Khan and Malini Awasthy with Mumbai Strings.


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