Gurgaon, Haryana, India
BMW Group has delivered its finest performance in India till date in calendar year 2017 with all three brands – BMW, MINI and Motorrad.
BMW Group India delivered 9800 cars (BMW + MINI) in 2017, registering a growth of 25% as compared to 2016. BMW India sold 9379 cars in 2017, clocking a notable growth of 25% as compared to 2016. MINI is leading the small-premium car segment in India with 421 MINIs hitting the road in 2017, a growth of 17% as compared to 2016.
In the first year of its operations in the country, BMW Motorrad has created a strong appeal among Indian customers, delivering 252 motorcycles.
Year BMW MINI BMW Group India
(Cars) BMW Motorrad India
2016 7500 361 7861 –
* (April – December 2017)
Mr. Vikram Pawah, President – BMW Group India, said, “2017 was a challenging year for the automotive industry in India that adversely affected stability and impacted consumer confidence due to several policy fluctuations. BMW Group India has achieved this successful growth as a result of its robust strategy, a resolute approach in its implementation and absolute commitment to all customers and their needs. We have created a differentiating factor in the Indian luxury car market with the strength of our brands, products and innovative customer initiatives.”
In 2017, the BMW sales growth was predominantly driven by the Sports Activity Vehicle (SAV) segment, particularly the BMW X1 (compact SAV) and the BMW X5 (premium SAV). The second half of 2017 also saw an unprecedented acceleration in sales with the launch of the all-new BMW 5 Series, the most progressive sport-business sedan in India.
Mr. Pawah further added, “We are moving forward with a clear aim and our resolute strategy of ‘Power to Lead’. We are well-prepared to set a benchmark in the Indian automobile industry in every aspect, with passion, performance and excellence. We are confident of continuing this momentum but our primary goal is to grow the size of the luxury car market in India. We strongly believe, that leading the growth of the segment is more important than anything, even more important than being just Number One.”
Vodafone India, one of India’s leading telecommunications service providers, today announced a tie-up withTECNO,the premium smartphone brand from TRANSSION India,to…
Following its best-ever performance at the toughest rally race in the world – the Dakar Rally, this year, Hero MotoSports…
Air conditioning and commercial refrigeration major, Blue Star Limited, has set a new industry benchmark with the launch of 40…
The Rajasthan capital is a co-host of the world’s largest theatre festival, held in India for the first time, organised…
Headmasters launches its newest salon Viva La Glam- Luxury Salon - in Azad Marg C- Scheme in Jaipur. Headmasters is…
Mohali, Punjab, India Chitkara University believes that “Innovators present their Inventions having a commercial scope.” Chitkara University is one of…