Published On: Tue, Jun 4th, 2019

CelebrateDifferently Urges Citizens To Act and Help Control Climate Change

Jaipur, June, 2019.

Planting trees including improving forest management, conservation, and regeneration will help offset India’s annual greenhouse emissions, as well as providing a host of wider environmental and socio-economic benefits. Part of the larger theme of #RiseAgainstClimateChange, Mahindra’s initiative aims to motivate citizens to #CelebrateDifferently and plant a tree. Alternately, individuals who are not able to do so, can simply like, share or comment on #CelebrateDifferently and Mahindra will plant one on their behalf as a part of the Mahindra Hariyali. Ahead of the World Environment Day, Mahindra Group reinforced its long-term commitment towards the environment with the announcement of its ‘citizen movement’ initiative- #CelebrateDifferently.

Reiterating his thoughts on environment preservation, Anirban Ghosh, Chief Sustainability Officer, Mahindra Group, stated, “We will overcome the challenges that climate change is posing only if we engage every citizen to join the movement. We are happy to provide a platform for fellow Indians especially the millennials to contribute towards building a greener India thereby enabling the nation meet its commitment to create a carbon sink of 2.5 to 3 billion tons in the Paris Agreement. We are all in it together to #CelebrateDifferently by giving back more than we take!”

“The World will always need people who think differently – what better way to celebrate a birthday than by planting a tree? Our commitment is to support them, for the benefit of everyone,” said Ruzbeh Irani, President Group Communications and Ethics & Chief Brand Officer, Mahindra Group

Under the Mahindra Hariyali project, the group hasplanted more than 16 million trees in the past 12 years with an annual commitment to plant 1 million trees every year. With this campaign, Mahindra groups aims to motivate every citizen to be a part of this action which will lead to realizing the aspiration i.e. ‘A Tree for Every Indian.’

Bittu Sahgal, Editor Sanctuary Asia and Founder, Sanctuary Nature Foundation, added, “Our climate crisis is real, and India is on track to be one of the most affected nations in the world on account of our large population that is cramped into a finite subcontinent. But within our cultures and our values lies the power to unite and fix what must be recognized as an existential problem.The opportunity lies in naturally regenerating India’s ecological systems – mountains, coasts, forests, grasslands, rivers, wetlands and lakes – that gave rise to our ancient civilization and making it a part of our celebration is a good starting point.”

The biggest challenge from a climate perspective is to become net carbon neutral or net carbon positive by the second half of the century and all of Mahindra’s commitments are a step towards this goal. Mahindra Group is committed to be 100% carbon neutral by 2040. Twenty companies of the Mahindra Group have committed to science-based targets that are in line with the decarbonization required to keep global temperature increase below 2°C.

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