Cricket Star Virat Kohli Partners with MrOwl on a 4-Week #MrOwlChallenge Contest

New Delhi.

MrOwl announces the launch of the #MrOwlChallenge, a 4-week contest that gives participants the opportunity to win prizes signed by India national cricket team captain Virat Kohli and more. MrOwl is a Community Interest Engine™ that brings together the best of social, search, and digital organization all in one app. The MrOwl apps and website allow people to collaborate on topics, find inspiring ideas, share knowledge with the community, & explore their interests.
The #MrOwlChallenge will run and award 170 winners a variety of prizes, including memorabilia signed by Virat Kohli and gift cards valued at 1,000 Rupees each. There are two ways to become eligible to win prizes in the #MrOwlChallenge:

1. Register for MrOwl and follow @viratkohli on MrOwl. This entry method automatically enters users into random drawings for gift cards from Puma One8, WROGN and MuveAcoustics.

2. Build a qualified MrOwl “branch” on any topic that inspires you and earn the most points. Participants earn 1 point for each grab of their MrOwl “branch” and 1 point for each invited friend who becomes a registered MrOwl user. Prizes will include signed memorabilia and gift cards.

The #MrOwlChallenge arises from the partnership between MrOwl and Virat Kohli announced earlier this year. Arvind Raichur, CEO and Co-Founder of MrOwl is excited to see what new branches will be created and popularized through the contest. According to Raichur, “Because of [the platform’s] unique digital storage and organization capabilities, new branches on MrOwl have the potential to be valuable resources, stores of collective knowledge to a degree that no other search or social platform can match. Branches are more than a collection of pictures, videos or links. They are artifacts of an interested community.”
Virat Kohli is also enthusiastic about the #MrOwlChallenge, but for a different reason.

Kohli’s partnership with MrOwl was based on the platform’s ability to provide him with more authentic ways to connect with his fans. “The #MrOwlChallenge creates the opportunity for me to give back to my fans,” Kohli said. “I’m excited to see what they build MrOwl branches on.” Cornerstone Sports and Entertainment COO Jogesh Lulla also notes that “we associated with Mr Owl with the intention to get Virat’s fans closer to him. Giving them an opportunity to get personally signed merchandise by Virat, is just another step to accomplish that. ”

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