New Delhi, Delhi, India
Forevermark, the diamond brand from the De Beers Group of Companies, in keeping with its commitment to all the authorised jewellers, diamantaires and manufacturers from across the world, hosted the much awaited 7th edition of the Forevermark Forum from July 9-11, 2018 in Delhi. This year’s theme at the forum was ‘The Future Is Now’.
The goal of this very successful forum was to provide a wide platform for all its partners to interact, transact and gain new perspective on Forevermark’s growth in context to events within and outside the industry. Partners discussed diversity in thought, culture, design, and innovation in a multi-faceted future brimming with diverse opportunities.
“Given our De Beers heritage and pedigree, our partners look at this forum as a source of information, learning, strategy and direction to understand the future industry, management and product trends. We have always been a disruptor brand and are pleased to continue to work with our valuable partners to bring fresh perspective and futuristic retail innovations to the industry,” said Stephen Lussier, CEO, Forevermark at the forum.
In keeping with the current socio-economic climate that caters to a very informed and conscientious consumer that has ever-changing, dynamic needs, Forevermark, equips partners with the newest retail innovations, latest technology and consumer insights to help them leverage their business better and stay ahead of the consumer curve. Existing and prospective partners are informed about new research and other tools through which they can successfully connect and convert consumers.
As a brand that leads the industry by example, Forevermark, known for the most beautiful, rare and responsibly sourced diamonds, follows a rigid set of protocols and parameters that ensure complete transparency between consumers and the brand, while also giving back to the society and community from where the diamonds are sourced.
“Over the years Forevermark Forum has been at the forefront of taking our partners through the future of the jewellery industry and has become a key event for all the jewellers in the diamond business. With each forum, we strive to build a legacy, strengthen partnerships and lead the diamond industry to a dazzling future. With the changing economic climate the importance of ethics in business are more pertinent than ever before. The digital disruption is paving the way for new ways to interact with our consumers and help us reach them with a story to tell in every important event in their life. When we think about the future sustainable practices cannot be left far behind and we are heavily invested in giving back to the community through various initiatives in gender equality, environmental conservation, employment generation and education. ” said Sachin Jain, President, Forevermark India.
One of the biggest takeaways from the event this year was the presence of Sophia, the most advanced social humanoid robot developed by Hong Kong-based company Hanson. Modelled after actress Audrey Hepburn, Sophia is known for her human-like appearance and behaviour compared to previous robotic variants. Sophia expressed her ability to participate in the whole process of selecting a Forevermark diamond and designing a piece of jewellery with Mr. Stephen Lussier, CEO Forevermark. A first in the jewellery business for any Artificial Intelligence!
The forum also consisted of a special Knowledge Series designed to bring experienced and intellectual minds together for discussions that foster inspiration, are idea-focused and provoke meaningful conversations. This year’s eminent speakers were Ronnie Screwvala – Media Pioneer and Entrepreneur and Abheek Singhi – Senior Partner & Managing Director at The Boston Consulting Group, who shared a fresh perspective to business and life, while also talking about experiences that enriched them as individuals.