Published On: Wed, May 15th, 2019

Jaina Group gets into alliance with Japanese Consumer Electronics Giants- Sansui and Nakamichi

New Delhi, May 15, 2019.

Jaina Group, the Delhi based business conglomerate with interests in telecom and consumer durables has got into alliance with the Japanese consumer electronics giants-Sansui and Nakamichi. With this venture, the Group will now expand the pan India presence of the niche consumer durable and home appliance brands through its extensive distribution channel. This will include a diverse product portfolio including Smart LED televisions, home audio systems, refrigerators, washing machines, split air-conditioners and small kitchen appliances. The products will also be available across leading online retail/ecommerce outlets.

Jaina Group was incepted in 1995 as a distribution house and in short span it represented esteemed global brands in the country including HTC, Motorola, Samsung, Siemens, Panasonic and Philips (LCD devices)..In its endeavour to stay competitive and efficient, the group today, has transformed into a complete automated end to end business solutions provider and lay down a diverse roadmap in the consumer electronics market in the country

Commenting on the development, Pardeep Jain, Managing Director, Jaina Group stated, “Jaina Group with its 23 years of excellence in Digital Revolutionwill be a strong point for these brands in the country. With these acquisitions, we are optimistic about rebuilding and amplifying the niche brands’ affinity in the Indian market.Our categorical focus will be todeliver state-of-the art technology and experiencethrough localised solutions across multiple touch points ensuring value and quality for consumers in India.Also, we will strengthen the channel base further to ensure easy availability and better after sales service network”.

Headquartered in Tokyo, Sansui is a globally recognized brand name with more than 8 decades of operations in consumer electronics. It is one of the world leaders with a firmly entrenched brand awareness and distribution in the value for money consumer segment. Sansui had a turnover of INR 1627 crores in 2016 and with its re-entrance in the Indian market, the products are going to be customised keeping premium consumers in mind.

Nakamichi was founded in 1948 and has since established itself as a trusted creator of high-quality audio products that deliver sound, style and, substance. It delivers some of the world’s best high-quality audio products in the premium segment, to people who appreciate sound at its highest quality. The product line-up has already been there online, the objective now will be to look into an extensive presence through both offline and online availability. The Nakamichi product line is driven by an intense scientific curiosity, the love of music, and commitment to uncompromising quality and performance.

Jaina Group is looking forward to a series of product launches in the coming months for both the brands that will be in line with the diverse consumer taste and will also foray into IoT products in the near future. Today, the consumers’ buying pattern being far different from what it used to be 10 – 15 years back, the conglomerate will clinically look into a mix of both offline and online presence to reach out to the consumers.

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