Jaipur Catalyst FINposium highlights opportunities for enabling digital transaction for the last mile

The 8th Catalyst FINposium was organised in the city today for focusing on challenges and opportunities for enabling digital payments for the last mile. The event was organised by Catalyst in association with DoIT Government of Rajasthan.

A gallery of policymakers, fintechs, digital finance companies, government agencies gathered in pink city for a deep-dive on enabling digital transactions between small merchants and low-to-middle income consumers.

The key dignitaries at the inaugural session included Mr. Fernando Maldonado, Director Digital Finance, USAID, Dr. Hansraj Yadav, Additional Director, DoIT, Ms. Sharon Buteau, Executive Director, IFMR Lead, Mr. Punit Shukla, NITI Aayog.

The event had specific sessions organised around specific themes like merchant digitisation approaches, consumer digitisation through communication and engagement strategies, creative incentives, and relevant products to change behaviour and fintech solutions for the last mile.

The day ended with a discussion on the road ahead with a focus on strategies and partnerships to support, sustain and scale successful solutions and business models.

Making a detailed presentation about Catalyst’s work in Jaipur through its Digital Payment’s Lab, BadalMalick, CEO, Catalyst, highlighted the need for developing value beyond just transaction by using it as a stepping stone for people to access value adds like credit. “Context plays a very big role in terms of the behaviour of customers and merchants. We need to be mindful of the distinct needs and challenges for each while developing solutions,” he added.

Various models and initiatives being promoted and implemented by Catalyst were shared through the day during different sessions and presentations.

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