“Eat Breakfast like a King, Lunch like a Prince and Dinner like a Poor man”. Breakfast literally means, “breaking the fast” since it’s the first meal you eat after sleeping, and therefore fasting all night. Today because of the nuclear family and complexity of work, most of the youngsters, young couples tend to skip breakfast, which is harmful to health. Kwality foods are taking initiative of inculcating the habit of having breakfast through launch of exciting cereals and their campaign.
Kwality, one of the leading manufacturers of Masalas and Instant mixes from the house of Pagariya Food Product Pvt. Ltd. today announced the launch of its wide range of healthy and delicious breakfast cereals. A unique combination of wholegrain and multigrain, the range of breakfast cereals offers a variety of breakfast choices for all Indian families.
For over 20 years Pagariya Foods has been present in Indian kitchens through Masalas, Instant Mixes, and a wide range of Breakfast Cereals. The Breakfast cereals come in three categories. The adult range has Corn Flakes, Corn Flakes Almond Honey, Corn Flakes Honey, Corn Flakes Strawberry. Under the Health range, they have Ragi flakes, Muesli Crunchy, Muesli Mixed Fruit, Muesli Fruit n Nuts, Oats and Wheat Porridge. For Children, they have a special range: Choco Flakes, Choco Fills, Strawberry Fills, Vanilla Fills and Fruit Rings. Each of these is a combination of various grains like wheat, ragi and oats that come in unique flavors and has been specially created keeping in mind the Indian palate. The new cereals are available at all big supermarkets such as Big Bazaar, D-Mart, Metro, More, Spar and various other brick and mortar stores. Additionally, they are also available at leading online stores like Amazon, Big Basket and Flipkart. The key USP’s of entire range is that it is 100% Natural, No artificial colors and No preservatives.
Today the size of Breakfast Cereals in India is 2500 cr and growing at a CAGR of 27-28%. By 2020 the turnover will touch 4000 cr. Company is aiming to grow by over 100%+ in next few years and become one of the top 5 Breakfast cereal company in India.
In addition to the new cereals, Kwality has also repackaged their entire range of breakfast cereals. The modern and exciting new packaging designs reflect the company’s desire to give Indian consumers high quality, healthy, tasty and affordable breakfast. With this launch, company becomes 2nd brand to have widest range of Cereal makers in India and 1st by an Indian company.
Speaking at the launch, Mr. Naresh Pagariya, Managing Director, Pagariya Food Pvt. Ltd said, “We are extremely thrilled to announce our newly packaged cereals which are in line with our vision to introduce products that are rooted in our philosophy of nutrition, wellness, convenience and health. We believe that the consumer’s need for breakfast choices in India is growing exponentially and our range of products are uniquely placed to satisfy this need.”
The company is aggressively focusing its operational and marketing strategies to capture new markets across India and reach INR 100 crore mark by 2020 from the current 40 crore. By introducing smaller packs of Rs. 5 and Rs. 10, the company is ensuring that people in tier 2, tier 3 and rural Indian cities also can now have nutritious and tasty breakfast cereals. Company today has 400+ Distributors and covers 25000+ retail outlets. In the past couple of years, the company has gained momentum in terms of new products; rejuvenating the marketing and sales team and focusing on volume growth; and these initiatives have yielded positive results.