New Delhi, Delhi, India
In an endeavor to create awareness around ill-effects of air pollution and generating people’s attention towards its medical impact, Lung Care Foundation today organized World’s largest air pollution awareness program #MySolutionToPollution: ‘I care for Lungs’. Under this campaign, Lung Care Foundation created various touchpoints and have successfully managed to impact around 7000 plus lives across Delhi-NCR by making them brand ambassadors of the campaign.
The program also witnessed one-of-its-kind activity, where Lung Care Foundation brought forward 5100 plus school children from 35 plus schools from Delhi-NCR to form the largest human image of an organ (lung).
This image has created history and has been awarded by the Guinness World RecordTM of creating the ‘largest human image of an organ’.
With the help of choreography with 5100+ school children, the lung formation further transformed to show the effects of pollution: pink lungs turning into irreversible black lungs. Not only this, through this campaign Lung Care Foundation aims to bring in a people movement where, the citizens, corporates and children come together to start a new revolution “#MySolutionToPollution” of green commitments.
Congratulating on the success of the event and achievement, President of India, Shri Ram Nath Kovind, (in a message) extended his warm greetings and felicitations to all Children who took the pledge to work for a cleaner environment as a people’s movement. He further expressed his joy on this initiative of “Sankalp Se Siddhi Programme for Clean Air” being organised by the Lung Care Foundation. Adding to this, the Prime Minister of India, Shri Narendra Modi, (in a message) said, “It is a pleasure to know that the campaign ‘I care for Lungs’ is being launched by the Lung Care Foundation in Delhi to create awareness against air pollution and related lung disorders. Congratulations for organizing the unique initiative in galvanizing the support of the youth and creating awareness on a vital subject which impacts every individual.”
Delighted at the cause opined Honourable Lt. Governor of Delhi, Shri Anil Baijal, “It is gratifying to note that in this campaign, 5100+ school children gathered inside Thyagaraj Stadium and established a record for the largest Human Image Lung Formation. I’m confident that this movement will help in Initiating a people’s movement for clean air. I must emphasize that the measures taken to combat Air Pollution cannot succeed without active participation and contribution by the community. In this regard, children are our best ambassadors for a positive change that we wish to achieve.”
Sharing his thoughts on the occasion said, Prof. Dr Arvind Kumar, Chairman Centre for Chest Surgery, Sir Ganga Ram Hospital and Founder & Managing Trustee, Lung Care Foundation “With 1.2 Million dead, India saw world’s most pollution-related deaths in 2015, says Lancet Commission study. We believe it’s time that the citizens themselves take care of their action and be responsible in their deeds. We are confident that our I care for Lungs program clubbed with Governments initiative of “Sankalp Se Siddhi” (Attainment through Resolve) will bring change in the country for the betterment of country’s economy, citizens, society, governance, security and other verticals.”
The program was based on Dr. Arvind Kumar (Founder & Managing Trustee Lung Care Foundation) vision of reaching the Pink Lung- Black Lung image to the last man in the village, it was conceptualized by the youngest Trustee & CEO of Lung Care Foundation, Abhishek Kumar and Presented by Mr. Rajiv Khurana (Founder Trustee). Corporates like Petronet LNG, GAIL, IOCL, BHEL, NBCC, NTPC, Sonalika Tractors, Droom, Oyo Rooms, Paytm, Aditya Birla Group have come together to associate with this World’s largest air pollution awareness program – ‘I care for Lungs’ and also committed to one measure each. The program’s title sponsor was Petronet LNG which is working towards changing the majority of HMV running on Diesel to LNG (A clean fuel).