Delhi NCR, India
MINI India has announced its participation at India Design 2018, the country’s most renowned design and home decor week. MINI India will present ‘MINI in Design’ and ‘Creative Solutions’ from 22nd to 25th February 2018 at National Small Industries Corporation (NSIC) Grounds in Okhla, New Delhi.
Mr. Vikram Pawah, President, BMW Group India, said, “Since its inception, MINI has stood for inspiring design combining intelligence with creativity, delivering substance while committing to clever use of space and resources. Iconic design philosophy and creative use of space continue to be the core essence of the MINI to this day. The MINI installation at India Design 2018 truly demonstrates this principle and its extension to urban living spaces. India Design 2018 has been a renowned platform for exchange of multidisciplinary ideas in the design space and we are delighted to present concepts of ‘MINI in Design’ and ‘Creative Solutions’ at the largest congregation of the best in design fraternity.”
MINI design is the evolutionary continuation of the formal language that defined the legendary classic MINI of 1959. Today’s models show iconic cues: the extremely short overhangs, circular lights, the large hexagonal radiator grille, elliptically shaped chromed door handles (among others) pay homage to their predecessors found in the very first MINI. MINI designs open-minded products that adapt to the needs, wants and aspirations of their owners. Offering many details in the cars that can be customized by owners and a wide range of accessories, typical elements include racing stripes, mirror caps and side scuttles.
MINI has a unique and distinct personality with its uncompromising combination of rational and irrational elements, its balance between old and new because its form shows personality and character. A MINI is beloved for not wanting to be just a car, for its visual extravaganza compared to automotive mainstream.