Prime Day 2018: Amazon Launchpad launches 25 Exclusive Products


Feeling unsafe in public transport and wish you had an anti-theft bag to secure your laptop? Fancy a smart LED bulb with over 16 million color options for mood lighting which you can control from anywhere in the world? Want to give your kid a smart DIY toy that can even teach them fundamentals of S.T.E.M. (Science, Technology, Engineering and Mathematics) while having fun? Planning that bike trip to Himalayas but wondering where to look for a comfortable bike seat to avoid back pain?Well start-ups from Amazon Launchpad are here to fulfil all your wishes! Surprised hearing this… then check out Amazon Launchpad this Prime Day for 25 new, exclusive products launched by 18 start-ups for all Prime customers this year!

Prime Day, Amazon’s annual shopping event celebrated by more than 100 million Prime members in 17 countries including India, is a highly anticipatedevent and it has gotten way bigger this time than last year. Now in its second year in India, Prime Day is providing start-ups from Amazon Launchpad with an opportunity to showcase their new range of products to Prime members across the country. It will featurecool and innovativeproducts across different categories such as healthy food products, electronics, luggage & backpacks, health & personal care, beauty, home décor & improvement, coffee & beverages and toys & games with exciting deals and offers, between 16th-17th July 2018.

Commenting on the launch of these exclusive products, Aman Deep Lohan, Head, Amazon Launchpad India, said,“We are extremely happy to announce the launch of 25 exclusive products for this Prime Day by Amazon Launchpad start-ups. To make this year’s Prime Day even more exciting for our customers, we thought of introducing some cool, innovative and exclusive products in popular categories as we believe Prime Day is an apt time to launch these new products. This launch truly fulfills the aim of Amazon Launchpad as a program wherein we want to help start-ups showcase their cutting-edge products to millions of Amazon customers, encourage start-ups to continue innovating and provide a curated selection to our customers.”

Increasing the selection of products for customers this Prime Day, Amazon Launchpad is the destination to check out unique and creative products by start-ups such as:

 For gadget enthusiasts, multiple options of headphones and earphones are introduced by Leaf Wearables, LCARE, TAGG and 1MORE. The headphones and earphonesboth wired and wireless havecool features such as Bluetooth connectivity, deep bass, long battery life, in-line remote for music controls, mic, etc. One can pick a headphone/ earphone based on the requirement and preference… certainly, you can find that one product that will suit what you are looking for

 To make your car even cooler, AutoWiz is launching AutoWizHotSpot, a connected car solution which can turn any car into a 4G speed Wi-Fi hotspot. Apart from acting as a wifi hotspot, this powerful OBD (On-board Diagnostics) and GPS solution allows user to track their car in real time, remotely monitor car health, fuel mileage and get insights to help save fuel and drive safer. Now stay connected even on the go!
 Adding to their portfolio, RoadGodshas come up with 2 new backpacks- ‘The Ghost of the Blue moon’, anti-theft & water resistant withenhanced quality and features compared to its earlier version and ‘The Xator Backpack’, durable, comfortable and even trendy

 Extending offering in health & personal care section are a bunch of start-ups that are providing innovative products such as
o Easyneck’spillowto help reduce neck strain or shoulder pain and its ergonomical design to helpcure even cervical problems while sleeping
o Spruce Shave Club is offering a100% Natural Beard Growth Oil with pure essential oils and a Premium Beard wash- a must have for all the beardos out there!
o An intimate wash for men launched by Solidus Lifesciences to improve intimate hygiene with its new anti-bacterial range, addressing the rather neglected area of men hygiene products
o The anti-chafing sticks especially designed for runners by Solidus Lifesciences is an all-natural lubricant, lightweight, scent free and easy to apply & carry that helps prevent chafing as well as blisters
o Solving the most common issue of back pain for mountain riders, Fego has come up with Float (Himalayan Range) an air suspension seat add-on that comes with extra grip & advanced strap which helps in strong mountain riding. Say no to back pain and yes to that trip!

 Adding further options for all the diet freaks out there, here are more healthy food products byMojo Bar and Happy Ratio with their new offering of Snack Bar – Orange Dark Chocolate with the goodness of Vitamin C (by Mojo Bar) and a tasty meal replacement nutritional shake-Chocolate Box (by Happy Ratio) to make dieting fun and yum!

 When it comes to beauty, start-ups such as Soap Opera and Looks21 Lifestyle have introducedPureSense Relaxing Macadamia Exfoliating Body Cleansing Gel (by Soap Opera) andHair Colour Shampoo &Hair Densify Solution (by Looks21 Lifestyle Services) just for Prime customers this year. Hello good looks!

 Groom your room further with some interesting innovations by start-ups inhome décor & improvement,
o For the first time in India, PicaVue has designed natural looking digital photo frames which have full HD IPS Display with HDMI. WithPhotoShop and Wooden Frame, IPS High Resolution, Wide Screen 16:9 Display, Motion Sensor that turns the frame on when one enters the room and off when one leaves the room, it even helps in saving power! Comes with an intuitive remote control, Alarm Clock and Calendar Functions and Stereo Speakers as well

 Attention coffee lovers! Coffee & beverages start-up on Amazon Launchpad,TGL Co.has specially created Imperial Treasure Coffee Gift Box which is apt for gifting or for personal use. Made from 100% Arabica Coffee beans that are sourced from best plantations around the world like Ethiopia, Brazil, India and more. The beans are micro-roasted in small batches for optimum flavor and are ground in-house as per customer preference to provide the freshest coffee experience

 For your otherwise electronics and internet engulfed kid, toys & gamesstart-upSmartivity LabspresentsSTEM (Science, Technology, Engineering, Maths) DIY (Do-it-yourself) Toys. The concept of STEM as a DIY toy is not only fun but also provides learning and acts as a breath of fresh air. It helps kids in application of fundamental concepts and gaining hands on experience, while retaining the main purpose of a toy which is to have fun and enjoy game-play time. Time to have fun while learning with your kids, parents!

Along with delighting the Prime customers in India, Leaf Wearables, Solidus, Looks21 Lifestyle Services and 1MORE will also be available on Amazon.com and serve customers in the US this Prime Day.

“After dominating the backpack category for past one year, this time we at Gods worked closely with Amazon Launchpad team to deliver the next ‘disruptive’ products to the market, bringing them exclusively to Amazon Prime members. Our brand ‘Gods’ is one of Launchpad’s marquee brands, and we chose Prime Day to launch our most awaited products. Working closely with Launchpad team for the launch of these products has given our innovation a platform to reach out to our customers and yet again ‘disrupt’ the market,” said ApoorvMangalam (Founder) ofRoadGods.

“Spruce Shave Club was started with the inspiration of disrupting a market that has been long monopolized by giants. Spruce Shave Club is a premium yet affordable one stop solution for India’s shaving needs. We have been leveraging Amazon Launchpad to grow our customer base further and are now looking to launch exclusives this Prime Day.We plan on launching an all new beard grooming range, marking an expansion into a complete men’s grooming brand. We plan to rapidly expand the company’s product offerings to appeal to men across India and help themSprucce Up their grooming game,” said Aditya Advani (Founder)of Spruce Shave Club.

Amazon’s Prime Day event is back on July 16 starting at 12 noon IST and running through midnight on July 17. Prime Day is an exclusive 36-hour celebration that provides Prime members access to exclusive launches, blockbuster deals and entertainment premiers. Prime Day celebrations will start early on Prime Video, Amazon Prime Music and partner sites. Starting July 10, on Prime Video, members can enjoy seven blockbusters across Indian, regional and International titles, including Raazi, Dunkirk, Transformers: The Last Night, and Telugu hit Officer. On July 13, Prime Video will launch an Amazon Original show, Comicstaan, bringing together seven of the top comedians in India, to find the next big name in stand-up comedy. The party continues on Prime Music, members who play three songs from millions of songs until Prime Day stand a chance to win an Echo Dot every day. Additionally, BookMyShow, Swiggy, Cleartrip and Fassos are also celebrating Prime Day with special offers.

Amazon Launchpad is a unique global program that curates, showcases and delivers cutting-edge products from startups to millions of Amazon customers. The program supports young companies with Amazon’s global selling and expertise so they can stay focused on product innovation. At the same time, the Amazon Launchpad program helps bring a curated selection of new and innovative products to our customers.Amazon Launchpad program commenced in India in Dec 2016. Since then, Amazon Launchpad has created a highly sought after online destination for Indian startups to find early adopters for innovative products. Amazon Launchpad currently hosts over 30,000 innovative products across nearly 30 product categories. Some of the leading categories in the local selection are Drugstore, Wireless, Electronics, Grocery, Beauty, PC& Toys.

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