Vivo creates a dance to unite both football and music fans around the world for the 2018 FIFA World CupTM

Vivo launches of Vivo #PassTheSwag, a global dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup. The initiative will bring people together through a common dance language and to the tunes of the Official Song for the 2018 FIFA World Cup™, ‘Live it Up’, by Nicky Jam, Will Smith and Era Istrefi. Vivo hopes to empower fans to capture unforgettable memories and express themselves through Vivo #PassTheSwag during the World Cup, aligning with its product focus on creating smartphones with quality sound, ultimate photographic experience and cutting-edge technology.

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