Perfetti Van Melle India launches Alpenliebe POP & Alpenliebe Juzt Jelly Goody Bears

Indian Shopper-Mom was squeezing maximum value from her budget. Today she is not only looking for value for money offerings but equally important are the “wellness benefits” delivered by the product. Organizations attuned to changing shopper needs are responding with exactly that – A Better for You (BFY) portfolio. Nothing epitomizes this truth more than two recent releases from the house of Perfetti Van Melle India – all new Alpenliebe POP & Alpenliebe Juzt Jelly Goody Bears. The first one is the relaunch of the Alpenliebe POP, a long popular brand of lollipops in India. Alpenliebe POP has been re-launched in two variants, with

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