Unveiled as the H5X concept at the Auto Expo 2018, Tata Motors is gearing up to launch its next generation SUV. In the run-up to the commercial launch preparations, Tata Motors has christened its most promising SUV till date. The Company announces the name of the much-acclaimed SUVas ‘Tata Harrier’.
Born of legendary pedigree with sleek looks and dynamism, ‘Tata Harrier’ provides a glimpse of the future generation of Tata Motors vehicles in terms of styling, technology and performance capabilities. It marries an extremely robust architecture to the future facing design language, making ‘Tata Harrier’luxurious yet practical, comfortable yet versatile and power packed yet easy to drive.
‘Tata Harrier’is the first vehicle to sport the ‘IMPACT Design 2.0’ philosophy. It will offer extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment. This 5 seater monocoque SUV is engineered on the new generation ‘Optimal Modular Efficient Global Advanced’ Architecture , which is developed in collaboration with Jaguar Land Rover. This architecture is derived from the legendary Land Rover D8 architecture and is adapted to suit the Indian conditions by Tata Motors engineers. ‘TataHarrier’ is truly an SUV that is born of pedigree.
Announcing the name of this much-anticipated SUV, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – “With Turnaround 2.0 into play, we aregeared to win sustainably in the market. We are proudly speeding towards our next market introduction–‘TataHarrier’, yet another game changer, to offer our customers a product, that is not only exciting but that which will take our brand value to the next level. With legendary pedigree running through its veins, ‘Tata Harrier’promises to shatterall current benchmarks and pave entirely new standards for SUVs in India. This is in line with our well-defined go-to-market strategy. We are excited to introducethe ‘Tata Harrier’to our customers and are gearing up for the commercial launch in the first quarter of 2019.”
Tata Motors also announces the digital footprint of the brand ‘Tata Harrier’. Consumers can trace the journey of the ‘Tata Harrier’ from the H5X concept to the commercial launch on the brand websitehttps://harrier.tatamotors.com. The consumers can also follow ‘Tata Harrier’ on the dedicated brand Instagram handle @Tataharrier, as well as the Tata Motors Facebook and Twitter handles@TataMotorsGroup and @TataMotors