TECNO Mobile, the premium smartphone brand from TRANSSION India is set to double the festive excitement with its ‘HarSuratKhoobsurat’ marketing campaign. The campaign aims at leveraging the Best Any light photography experience among the consumers. The 360-degree marketing campaign will start from 10th Oct and will continue until 11th Nov’18.
Going with the brand philosophy of “Expect More” TECNO has been consistently redefining the smartphone camera and best in class features available in the mid-range segment. Staying true to its DNA, TECNO has recently launched four new smartphones, CAMON iAIR2+, CAMON i2 & CAMON i2X, CAMON iCLICK2 priced at INR 8999, 10499, 12499, 13499 respectively.The powerful line-up of TECNO CAMON AI series takes its bandwagon of superlative camera- centric smartphones a notch higher, by offering 6.2” HD+ screen, 19:9 Super Full View notch display, 24MP AI selfie, 13+5MP Dual rear AI camera, Dual SIM, Dual VoLTE (4G+4G), 3750mAh and AI Face Unlock.
Announcing the new brand campaign Mr. Gaurav Tikoo, CMO, TRANSSION India said, “We at TECNO have a clear goal in mind of bringing exceptional camera-centric devices across key price segments which empower our customers with premium smartphone camera experience sans the premium pricing. Our new range of TECNO CAMON AI series reaffirms our commitment and would change the game under 15K smartphone segment by offering combination of features at a price point not seen before in the category. To strengthen the recently launched portfolio we are kick starting our brand campaign #HarSuratKhooburatfrom 10th October. The campaign celebrates the beauty of every Indian face through TECNO’s AI-powered camera that clicks exceptional pictures ensuring every surat looks khoobsurat in any light.”
To build the awareness for the #TECNOHarSuratKhoobsuratcampaign and reach out to our core audience the brand has taken an aggressive approach of launching the campaign across touchpoints of TV, digital, on-ground & retail. The 4-week TV campaign will be available across national and regional channels. The campaign will be further amplified on Social and digital platforms. To help consumers get a first-hand experience of the “Best Any Light” camera smartphones the brand will carry more than 3000 on-ground activities covering 1200 cities enabling direct face-to-face engagement with 19000 plus retailers and 2mn + consumers through-out this festive season.
Exceptional TECNO smartphones come with an exceptional promise of “111” under which a consumer is entitled to a 1-time screen replacement in one year, 100 days’ free replacement, and 1-month extended warranty on any TECNO device that he/ she buys. TECNO smartphones are present across 35000+ retail touchpoints and 958+ service touchpoints PAN India. All buyers of the new range of TECNO phones will be entitled to 50 GB Jio 4G Data & additional benefits of Rs. 2250/-