Vivo Further Strengthens its Portfolio in the Sub 30k Market with the Launch of the V11 Pro

Mumbai.

Vivo, the global premium smartphone brand, today unveiled the V11 Pro, a smartphone that sets new industry benchmarks with its In-Display Fingerprint Technology, new Halo FullView™ Display and AI powered dual pixel sensor camera.The V11 Pro is the first in the V series to incorporate In-Display Fingerprint Scanning Technology, continuing Vivo’s technology leadership in biometric security, while maintaining a sleek and stylish design.

Vivo’s V11 Pro also features key design breakthroughs, with the new Halo FullView™ Display paired with Starry Night and Dazzling Gold colors, all enclosed within a curved 3D body to provide a seamless and immersive user experience.With a commitment to the ‘Make in India’ program, V11 Pro has been manufactured at Vivo’s Greater Noida facility.

Priced at an MOP of INR25,990, and available in two colors- Dazzling Gold and Starry Night, the V11 Pro will be available for pre-order across all offline channels andon the Vivo e-Store, Amazon, Flipkart,PayTM Mall and Snapdealfrom 6th September. Consumers will also get an array of attractive offers on the purchase of the Vivo V11 Pro on offline and online channels.

“Vivo’s focus and commitment is to bring the best intuitive and personal mobile experience for consumers across the board,” said Kent Cheng, CEO, Vivo India.“The V series has been a torchbearer of innovation for Vivo. If you were to glance through the timeline of the V series – from the V1 launched in 2015 to the V11 Pro launched today – you will find a trend of constant innovation.

By providing an In-Display fingerprint scanner, AI powered dual pixel sensor camera running on the Snapdragon 660AIE processor, the V11 Pro letsconsumers do more every day.”

The V11 Pro continues Vivo’s pursuit of the perfect shot. Following thesuccess of the V9 earlier this year, Vivo has stepped up its development of AI to answer consumer’s demand for more powerful photography features that adapt to any scenario.

V11 Pro features a 12MP + 5MP dual rear camera combination with a large f/1.8 aperture and 1.28μm pixels, as well as a 25MP front camera. The 12MP rear camera boasts Dual Pixel Sensors with 24 million photosensitive units for higher light sensitivity and DSLR-standard Dual-Pixel Autofocus technology that can lock focus in just 0.03 seconds.

For perfect selfies anywhere anytime, V11 Pro introduces all-new AI Face Shaping technology, with an AI face-modelling algorithm that adds individual treatments to your facial features, creating beautiful yet natural selfies. The improved AI Selfie Lighting feature also offers more lighting effects with AI algorithms that understand how the user’s face interacts three-dimensionally with light.

Beyond photography, the V11 Pro expands the AI mobile experience across the board with Vivo’s AI assistant Jovi, with features like Jovi Smart Scene, Google Lens and Google Assistant. Jovi Smart Scene makes everyday life easier by recognizing user scenarios and acting accordingly, including checking the weather and providing real time information. Google Assistant helps with everyday situations like map navigation, online shopping, travel arrangements, music, video and even social media, while Google Lens, backed by advanced deep-learning algorithms, lets users search for what they see.

Supporting these incredible AI features, V11 Pro is powered by the Snapdragon 660AIE processor with 6GB RAM + 64GB ROM (expandable), ensuring ultra-smooth performance. The latest Funtouch OS 4.5 (based on Android 8.1) and Vivo’s Jovi AI Engine work together to also allocate CPU and memory resources efficiently to handle multiple complex operations.

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