Jaipur, June 22, 2020.
India’s first private sector electronic agrimandi AgriBazaar app has got a tremendous response (400% increase) from small farm-owners across India in the COVID19 times. Once downloaded, the app helps the farmer upload his produce details and find buyers directly with the tap of a phone button. The platform allows transparency and direct buyer-seller negotiations, ensuring that the small farm-owner gets a fair price as per his satisfaction.
Since inception, the agribazaar app platform has connected around 10,000 traders and processors, over 100 Farmer Producer Organisations (FPO) with its network of over 2 lakh farmers across 36 states and UT.For example, the app has facilitated to buy and sell over 8 million metric tons of pulses all over India under the Pradhan Mantri Jan Kalyan Anna Yojana. Similarly, in a single state of Madhya Pradesh, the app has successfully facilitated over 40,000 MT milling auction creating a user-behaviour shift among the farmers in the way they sell their produce.Since its inception in 2016, the app has done INR 14,000 crores of GMV.
Amith Agarwal, co-founder & CEO, AgriBazaar commented, “COVID19 has been a real test and eye-opener for the Indian agri-sector. It has proved how digital and agri-tech platforms can help small farm-owners sell their produce fairly and more speedily while maintaining social distancing norms. Our e-mandi app has registered tremendous response, and the adoption rate among Indian farmers has even taken us by surprise. I see this trend only picking up in the future with the entire farmer’s agri-footsteps getting mapped to the agri-value chain with the use of technology.”
Similarly, in Rajasthan, our program where farmers can sell their produce directly to millers through an auction facilitated through the AgriBazaar mobile app has got an enthusiastic response. This program is being rolled out in other states soon.
Today farmers can sell their produce without physically visiting a mandi which during COVID19 times is helpful for their safety and health. Once the deal is complete, AgriBazaar on ground services ensures the handling of picking up the produce from the farmer and reaching it to the destination of the buyer as per the Ministry of Home Affairs (MHA) safety and SOP guidelines
The AgriBazaar app is available for download both in IOS and App stores and can be operated in both smart and feature phone. Farmers can dial the all India toll-free number + 91 9090397777 and a company executive guide them to register on the platform and upload information to initiate trading.