Mumbai, February 2021.
With a call for the generous hearts to step ahead and contribute, Tamannaah has associated with Tring’s Icons for Change initiative to support a cause that is extremely close to her heart. The actress went live to garner donations for Devika, an ailing widowed-mother who is fighting a battle against Multiple Myeloma, just to live for her only two sons.
Devika who is Tamannaah’s colleague, Associate Producer, Dialogue co-writer & dubbing supervisor for the Bahubali franchise, was diagnosed with blood cancer in 2018. This was the same year she lost her husband to kidney and cardiac failure. While she was forced to battle all these challenges and her disease, she made sure she turned into both mother and father for her children. A family that had lost all their life-savings to medical treatments and a bread-earner, Devika took it on herself and made ends meet for her sons. As survival turned tough, she experienced an aggressive relapse and is seeking an advanced treatment which is Car-T cell therapy and is only available in China & a few select countries.
Having worked with Devika and knowing her personally, this became a cause that turned personal for the South Indian & Bollywood actress – Tamannaah Bhatia. She then united with Tring, India’s largest celebrity engagement platform and called for donations through its Icons for Change Initiative to support Devika’s cause.
‘Icons for Change’ is an instrumental platform that is held dear by celebrities and helps them support and raise funds for a cause close to them. As a grateful gesture for the donations that come in for this cause, Tamannaah will be conducting Live Video Calls & Personalised Recorded Video Messages for the donors. The entire remuneration generated from these video chats and messages, on Tring, will be contributed towards Devika’s treatment.
Tring has extended its support to Devika to help her come back home to her family with a healthy and happy gift of life. For this, they have associated with Ketto.org, India’s most trusted crowdfunding platform. Ketto.org &tring are hosting a zero platform fee fundraiser & not charging any commission or mark-up fees on the donations.
Commenting on the fundraiser Devika said, “I would like to thank Tamannaah for putting in her precious time & effort into this initiative. I’m overwhelmed by the response I have been receiving for my medical fundraiser. However, I had to revise my goal amount to INR 2.95 crores to seek treatment in other foreign countries due to travel restrictions in China. Thanks to all the Ketto donors, friends, family & the film industry, We have successfully raised almost 50% of the goal amount. What once seemed like a far-fetched dream maybe soon fulfilled. My gratitude to Tamannaah, Ketto& Tring for collaborating together to help me in my Fight Against Cancer.”