ADIDAS’ LAUNCHES ULTRABOOST 22 IN NEW COLORWAY

New Delhi, March 09, 2022.

Today, adidas Running reveals a new colorway for the latest addition to the iconic Ultraboost franchise. Having initially launched in December 2021 in mauve, the Ultraboost 22 is now available in a new colorway.

Created by an all-women team, the adidas Ultraboost 22 provides runners with 4% more forefront energy return than the Ultraboost 21 for women. Tapping into women-specific insights and using an online anatomy database of 1.2 million foot scans, conducted and analysed by footwear and technology researchers Jura, Žabkar&Džerosk, the Ultraboost 22 is tailored to create a 360-degree fit improvement for the female foot.