Tuesday, January 26, 2021

adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ Campaign

Must read

ShortsTV enhances regional catalogue, announces a new segment ‘Desi Tadka’

In a country with over 1600 dialects and 22 government recognized languages, it is only natural that Indians look to regional content,...

Star Sports unveils #IndiaTaiyarHai campaign featuring Boman Irani ahead of England’s tour of India

Mumbai, January 2021. After almost a year, cricket finally returns to Indian soil as Team India faces world champions...

How to watch The Family Man, Mirzapur and other popular titles for free on Amazon Prime Video

Love Prime Video’s content? Want to renew your subscription - but it is the end of the month, and the wallet is...

Rana Daggubati on the latest discovery+ original ‘Mission Frontline’

Bengaluru, January 19, 2021. Last December, discovery+ announced it was foraying into the world of exclusive Indian originals. Now,...

New Delhi, 29th July 2020.

As the world counts down one more year to the biggest event in the global sports calendar, adidas,under the ambit of ‘Ready For Sport’ campaign has launched the ‘What’s One More’ film- aiming to inspire and enable all athletes as they prepare for its 2021 return. 

With thousands of sporting events from grassroots matches to global tournaments cancelled this year, the ‘what’s one more’film aims to connect communities as they eagerly await their return to active sport. The film explores how these cancellations affected the physical and mental wellness of individuals, while also following how they used this experience to positively prepare to get back in the game; leading the way and inspiring athletes who are watching from home.

Using first person stories of resilience and vulnerability to inspire, the film follows the reflections of global athletes, and the return to sport they hope to make.

On the launch of the campaign, Mirabai Chanu, Padma Shri Awardee commented, “The postponement of the world’s biggest sports competition gives us one more year to prepare and I am working hard to improve my performance and do well next year. I firmly believe that sport is a symbol of optimism and joy which inspires us to look forward and brings positivity into our lives.  I am staying positive and will keep working hard so when the time comes, I will be fully ready for Tokyo.”

Manpreet Singh, Captain, Indian Hockey Team said“We might compete separately, but there is still a sense of unity that prevails in the sports community and it is this sense of togetherness that we need to focus on at the moment. “One More” reminds and inspires all athletes to keep working hard and emerge even stronger for the next year.”

The brand has also launched ‘Supernova from the Tokyo Collection, a responsive running shoe that was originally to be worn in the stadiums of Tokyo. The unisex shoe is built with recycled materials and designed with a mesh upper that has extra airflow where one sweats the most.

Supernova is available at select adidas stores and on shop.adidas.co.in at an MRP of INR 9,999/-

More articles

Latest article

Toyota Breaks Ground for Building New Community Health Centre in Bidadi

Bangalore, January 25, 2021. In line with its commitment to support the growing healthcare needs of the local communities,...

SKODA KUSHAQ: MADE FOR THE WORLD, IN INDIA

Pune, 25 January 2021. As part of the INDIA 2.0 project headed by SKODA AUTO, the all-new SKODA KUSHAQ is the...

Sheaffer’s newest collection at William Penn

William Penn is pleased to announce the launch of the iconic American brand Sheaffer’s new pens collections called Legacy, Prelude and Reminder.

Tata Tele Business Services launches ‘Smartflo’

Bangalore: January 2021. Tata Tele Business Services (TTBS) has introduced Smartflo, a future-ready cloud communication suite that has been innovatively designed to support...

MINI India delivers 512 cars in 2020 with a remarkable growth of 34% in Q4.

Gurugram, January 25, 2021.  MINI India has delivered a strong performance of 512 cars in calendar year 2020 (January...
Live Updates COVID-19 CASES