Mumbai, 15th May, 2020.
Following the announcement of the upcoming premiere of Shoojit Sircar’s Amitabh Bachchan (Black, Piku) and Ayushmann Khurrana (Shubh Mangal Zyaada Saavdhan, Andhadhun) starrer Gulabo Sitabo, Amazon Prime Video today announced an additional six highly-anticipated Indian films will be premiering directly on the streaming service. Spanning five Indian languages, the Direct-to-Service line-up features additional releases such as Anu Menon’s Shakuntala Devi with VidyaBalan(Dirty Picture, Kahaani) in lead, legal drama Ponmagal Vandhal starring Jyothika (Chandramukhi) in addition to Keerthy Suresh (Mahanathie) starrer Penguin (Tamil and Telugu), Sufiyum Sujatayum(Malayalam), Law (Kannada) and French Biryani (Kannada).The movies will premiere exclusively on Prime Video over the next three months and will be available in 200 countries and territories worldwide.
“At Prime Video we believe in listening to what our consumers want and working backwards from there. This belief is the genesis of our latest offering,” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India. “Over the last 2 years, Prime Video has become the destination of choice for our customers to watch new releases, across the languages, within weeks of their theatrical release. Now we’re taking this one step further, with seven of India’s most-anticipated films premiering exclusively on Prime Video, bringing the cinematic experience to their doorstep.”
“Indian audiences have been eagerly awaiting the release of these 7 highly anticipated films and we are delighted that Amazon Prime Video will now be premiering these movies for our customers – who can enjoywatching these from the safety & comfort of their homes and on a screen of their choice. Prime Video with its deep penetration in India, with viewership across over 4000 Towns and Cities, and its world-wide reach in more than 200 countries and territories, will give a large global release footprint to these films. We feel truly excited about this initiative and are confident of delighting our Prime Members with this offering” said Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India.