Jaipur, 27 September, 2019. Jaipur Ambuja Cements Ltd., a part of the global conglomerate LafargeHolcim and one of the leading cement manufacturing companies in India, has been associated with Jaipur Pink Panthers as the Title Sponsor of the team at the Pro Kabaddi League 2019.
As part of this association, Ambuja Cement hosted a Meet and Greet Session today when Bimlendra Jha – MD & CEO of Ambuja Cement – along with the Dealers and Distributors met Abhishek Bachchan – owner of Jaipur Pink Panthers franchise –and the team players.
Today, Pro Kabaddi League celebrates this sport by hosting matches in 10 cities across India. Every year, it is gaining greater momentum, engaging a larger number of audience. This year too, the tournament’s viewership continues to grow across the country. For Ambuja Cement, therefore, this thriving sport represented the aptplatform to be associated with as it provided a compelling marketing platform to access ahighly engaged and quality fan base.
This exciting partnership presented a great value proposition for Ambuja Cement which has enhanced national as well as local market promotion, activation and engagement with its consumers and trade.
As part of the partnership, among others Jaipur Pink Panthers’ players have been sporting the logo of Ambuja Cement on front of the jersey in all matches. This partnership is enabling Ambuja Cement carry out trade and on-ground engagement in key markets, besides creating a stronger association with the sport and the team.
Commenting on the Title Sponsorship, Bimlendra Jha – MD&CEO of Ambuja Cement – said, “Ambuja Cement is a brand with strong rural presence. Supporting a rural sport like kabaddi is in line with our passion for strength. We are proud to be associated with Pink Panthers, representing a state where we have a growing presence with our largest investment in a decade coming up at Marwar Mundwa. The team has displayed exceptional performance and I wish them best for the rest of the tournament”
Abhishek Bachchan, owner of Jaipur Pink Panthers franchise – said, “Jaipur Pink Panthers are glad to be partnered with Ambuja Cement as our Team Title Sponsor for the Pro Kabaddi League Season 7. The sport of Kabaddi represents qualities like focus, flexibility and strength; and our association with Ambuja Cement draws fine parallels to all these qualities. The partnership with Ambuja Cement so far has been wonderful and I am sure it will only grow stronger in the remaining season.”