Published On: Sat, Feb 9th, 2019

Anuna to Provide Relief to Ecommerce Operators Under the New Ecommerce Policy

Lucknow, Uttar Pradesh, India

The new ecommerce Policy put in to effect by the Modi government as of February 1st, 2019 seeks to change the business model of large ecommerce players like Amazon & Flipkart in favor of small retailers. The new policy builds on the operational guidelines of the previous ecommerce Policy of 2017 and essentially bars large FDI funded ecommerce Players like Amazon & Flipkart for routing sales on their marketplaces via entities in which they have direct stakes.

This essentially disrupts the current business models of players like Amazon who relied on exclusive arrangements with partially-owned entities like Prione Business Services & Cloudtail Retail to bring products online, provide cataloging & fulfillment services under Amazon Prime(TM). Large FDI funded marketplaces now have to reinvent their business model to accommodate smaller retailers, while keeping focus on catalogue quality and timely fulfillment of orders.

Anuna Education Network, an NRI promoted leading skill development organization, is trying to help large marketplace player do just that, while helping connect India’s handicraft artisans & organic farmers with cross-border & domestic ecommerce directly.

Anuna, as a funded partner of National Skill Development Corporation (NSDC), has been championing the cause to end the exploitation of the handicraft artisans & organic farmers at the hand of the middlemen for the last three years. The Company aims to convert artisans & farmers in to self-employed ecommerce entrepreneurs and directly connect them with Skill India, Digital India & Make in India. It also plans to further extend its ecommerce training & on-boarding services under its program to a large number of SME retailers who want to bring their businesses online.

Anuna has created 320 hours of end-to-end coursework on ecommerce entrepreneurship that has been approved as a Qualification Pack under NSQF by Ministry of Skill Development & Entrepreneurship, Government of India. The Company aims to connect over 1 lakh artisan & farmer sellers across 300+ handicrafts & organic clusters in 23 Indian states, and is currently running a pilot as a Special Project under Prime Minister’s flagship PMKVY scheme of Skill India in 9 states involving 56 clusters.

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