Bengaluru, October 06, 2020.
Ahead of the Big Fashion Festival, Myntra has released the season’s first festive campaign, aimed at positioning the nation’s ultimate fashion destination, also as the ‘Festive Style Expert’. The special Durga Pujo campaign features brother-sister duo, Saif and Soha Ali Khan tugging at the heartstrings as they pay tribute to one of the most awaited festivals, Durga Pujo, an occasion to celebrate over a period of 5 days, with lip-smacking food and memorable moments with family. The brand film, a part of the campaign, aptly re-creates the present scenario, with countless families celebrating the festive season through video calls, thereby striking an emotional chord with the audience, while underscoring the value of the right attire to enhance any festive celebration and make moments special.
The campaign is set to run from 3rd October, to 22nd October, with Myntra well poised to leverage its leadership position in the occasion-wear category among shoppers, ahead of the festive season. The protagonists in the ad-film, Saif and Soha, actively exemplify the richness of the House of Pataudi collection with their presence, embellished in grace and elegance.
‘House of Pataudi’, is the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment. The brand’s festive collection, often synonymous and famed for its intricate designs and dazzling styles, will include a wide range of ethnic wear that allows consumers to revel in the festive season in style.