Bajaj Finserv successfully concludes its B-school Campus Competition ‘ATOM’ Season 4

New Delhi, March 12, 2022.

Bajaj Finserv Limited, the holding company for the financial services businesses under the Bajaj Group, successfully completed the fourth season of its coveted B-school campus competition ‘ATOM’, that witnessed 1,180 teams from top 17 B-schools, across the country, fighting it out to build cutting-edge solutions for futuristic Fintech scenarios.

This year, the concept of the competition was different – ‘ATOM CEOs Challenge’, a new proposition, that was devised to challenge the brightest young minds with some unique futuristic problem statements curated by the CEOs, and coming up with ground-breaking ideas and concepts towards solving those problems. The format also provided these students with an experience of building a start-up through a gamified process.

ATOM CEOs Challenge – Competition Format

  • This is a four-level competition format with a seed pitch round, Series A funding series, Series B funding series and the grand finale as a part of the format
  • 44 teams were shortlisted in the first round, followed by subsequent rounds to bring it to 13, and then finally the top 5 teams were presented in front of the jury
  • Of the top five teams that presented their innovative solutions at the grand finale, Team ‘Catalyst’ from FMS, Delhi, emerged as the winner for their Health Insurance sales distribution strategy via digital and on-field channels while minimizing cost of acquisition. The team won a cash prize of  500,000 and a pre-placement offer from Bajaj Finserv
  • The runner-up team ‘Sodawaterbottleopenerwala from IIM Kozhikode, received a cash prize of 300,000 and a pre-placement interview with Bajaj Finserv Limited

Commenting on the occasion, Deepak Reddy, Group Head – Human Resources, Bajaj Finserv, Limited said, “Bajaj Finserv ATOM is a unique, app-based campus competition, which provides an opportunity for students to work on emerging challenges of the BFSI industry. ATOM helps ignite bright young minds from the country’s top Business Schools to create innovative solutions for existing business challenges and to create disruptive new business strategies for the future. The CEO’s Challenge was a new format of ATOM introduced this year and we witnessed impressive participation and solutioning by the students.”

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