Published On: Fri, Mar 19th, 2021

Bandhan Bank’s #UnstoppableNaari campaign delves into the Bank’s ongoing endeavours towards social change at scale!

Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank.

Bandhan Bank, from the very beginning, has worked on the conviction that empowering women with entrepreneurial capabilities has a multiplier effect in bringing social change. And, over the years, the Bank has been dedicated in supporting women from not-so-privileged backgrounds to help them realise their dreams. With #UnstoppableNaari, they showcase the stories of these extraordinary women, who have fulfilled their aspirations and turned their lives around with Bandhan Bank by their side.

To celebrate the stories of transformation of these women, Bandhan Bank and digital agency – Kinnect, have created a heartwarming film that depicts inspirational stories of women who overcame challenges and became successful entrepreneurs, bringing not just a positive change in their families but in society at large. The film shows a true representation of today’s woman – independent, driven, and strong. The film exhibits the stories of three real women – Sangeeta, Ruma and Ramita – who tided over the challenges to successfully lead an entrepreneurial journey that inspires many other women to live their dreams.

Sharing his thoughts on the film, Rahul Parikh, Chief Marketing and Digital Officer, said, “This film is a representation of what Bandhan Bank has always believed in and stood for. We are proud of our millions of customers who have transformed their lives. What brings us greater joy is the ripple effect these women have created in their communities, thereby causing social change at scale. We are privileged to be with them in their incredible journeys. We are confident to continue to make a difference, where it really matters.”

Commenting on the campaign, Chandni Shah, COO at Kinnect said, “Bandhan Bank believes women frontline change. With #UnstoppableNaari, we have tried to highlight stories of real women who turned their life around with little support from Bandhan Bank and are successful entrepreneurs today. The stories depict difficulties and challenges that women are constantly faced with and underscores how women embrace them and use their time designing new business approaches and solutions. Through the film, we wanted to celebrate the undying spirit of women who shaped their passions and addressed the immediate needs in the new world order.”

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