New Delhi, August 22, 2019: Let your wardrobe evolve this spring by investing in the exciting new styles designed for young and energetic millennials. Crafted for all young #Changemakers out there, the collection encompasses a wide range of running and training apparel as well as accessories for all sports enthusiasts. With prices starting at Rs. 699, the new collection is available on various e-commerce platforms and on SEVEN by MS Dhoni’s official website.
Having decoded the trend this season, SEVEN’s new range features designs which will hit the right chord with the youth by blending cool styling, functionality, adaptability and great prices.
According to Lokesh Mishra, COO, Rhiti Sports “The sportswear industry is a highly competitive and dynamic one, with several brands coming into the fashion space and creating a niche for themselves. Also, the demand for evolving and fashion-forward sports apparel is quite high, thanks to the athletic lifestyle that millennials are now espousing and this is where SEVEN has an edge over other brands.”
He further added “being an indigenous brand, SEVEN by MS Dhoni takes into account the requirements of the Indian sportsperson and designs its apparel accordingly. Further, having legendary cricketer MS Dhoni as its ambassador means that the brand benefits greatly from his insights and inputs and incorporates his suggestions in all its offerings.”
The newly launched SEVEN by MS Dhoni collection encompasses a complete range of sportswear emulating the ideology of the youth while also injecting a hep exuberance. The key offerings this season include the Privetee, Prive Polo, AZTEC tee, Roken Puff tee, Your Grace Polo, Bird Eye Polo, Rain long-sleeve tee, Keep running crop tee, Killing it crop tee, Trio crop , Camo tee, 7 cot tee, Camo uppers and trendy caps.
Each of SEVEN’s products incorporate latest technologies across categories and is a perfect blend of style and comfort to ensure utmost pleasure to the wearer.