Saturday, November 28, 2020

Bhushan Kumar Unveils MixTape Season 2 presented by Amazon Prime Music

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After giving music listeners in India unique and memorable tunes, T-Series is back with a bigger and more vibrant second season of the immensely popular MixTape. Produced by Bhushan Kumar, the 16-episode audio will launch on Amazon Prime Music on 18 March, 2019 and video on YouTube on 25 March, 2019with performances by 28 celebrated Indian artists. With Amazon Prime Music as the music streaming partner, all tracks of season 2 will be first available on Amazon Prime Music, for Prime members to listen exclusively, giving listeners an ad-free, voice enabled listening experience.

Each episode will witness performances on all-time favorite Bollywood super hits, traditional melodies and dance numbers setting the tone for the season. Staying true to its vibe, artists will give a twist to two songs from their original avatar in creating a new refreshed rendition. Be it a recent blockbuster dance hit or an evergreen romantic song, each track has been carefully selected to blend into another, creating a version one couldn’t imagine. The series will feature performances by Armaan Malik, Aditya Narayan, Amaal Mallik, Akhil Sachdeva, Amruta Fadnavis, Ash King, Benny Dayal, B Praak, Dhvani Bhanushali, Guru Randhawa, Harshdeep Kaur, Jubin Nautiyal, Javed Ali, Jonita Gandhi, Milind Gaba, Mohammed Irfan, Neha Kakkar, Nandini Srikar, Nikita Gandhi, Neeti Mohan, Prakriti Kakar, Sukriti Kakar, Salim Merchant, Shirley Setia, Vishal Dadlani, Shekhar Ravjiani, Shreya Ghoshal and Tulsi Kumar.

T-Series MD & Chairman Bhushan Kumar, said, “MixTape Season 2 is going to be bigger, better and funkier and a lot more memorable than what you saw in the last season. The 28 singers have put together an energy and vibe that is bound to entertain the modern listener who is constantly looking for something innovative to feed his ears. I think we have a treat on hand for music aficionados with MixTape Season 2.”

The entire season is conceptualized and developed by Shivam Chanana and Sonal Chawla post their success with Season 1 and MixTape Punjabi. The show will continue to be directed by renowned and ace director Ahmed Khan, making it a visual treat for the viewers.

Music Director for the show, Abhijit Vaghani, who previously put together MixTape season 1 and MixTape Punjabi said, “MixTape season 2 promises to be the most melodic season this time with loads of unique instruments where we challenge the boundaries of Indian and Western classical music in a commercial format for our listeners. Mixing various instruments from all over the world and blending them to create something which is nothing short of an epic has been my goal in this season. The overall experience will be magnificent!” 

Commenting on the collaboration with T-Series MixTape, Sahas Malhotra, Director, Amazon Prime Music said, “At Amazon Prime Music, we remain committed to delighting Prime members with an ad-free listening experience across a great selection. In associating with T-Series’ MixTape season 2, Prime members will get to exclusively first enjoy the songs they love in a new re-imagined rendition, all ad-free and voice enabled.

T-Series marked its entry into the musical web-series space after a successful stint with its launch pad project T-Series MixTape Season 1 in the year 2017 with over 400+ million views, followed by MixTape Punjabi. T-Series is currently ruling the roost on YouTube. With over 64 billion views on their channel and 1,35,000 subscribers per day, the musical giant is in the run to be YouTube’s most followed channel across the globe with 88.78 Million subscribers currently.

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