Jaipur, February 26, 2021.

Underlining its commitment to reach its customers across key markets in the country, Brilloca, home to iconic sanitaryware brand Hindware, today inaugurated a new store ‘Godhela Bath Collections’ in Jaipur. 

Located in the heart of the city, the store presents the range of Brilloca’s premium bathware brands Hindware, Hindware Italian Collection & Alchymi to cater to a varied customer base of designers, architects, homebuilders, remodelers, and homeowners. Spread across 2600 sq. ft., the store presents an elevated buying experience and displays a wide range of intelligent water saving water closets, washbasins, faucets, showers, shower enclosure and bathroom vanities. 

Commenting on the launch, Mr. Sudhanshu Pokhriyal, Chief Operating Officer- Bath Products & Tiles, Brilloca Ltd said, “Jaipur is an important market for Hindware and our 6th store launch in the city reaffirms our commitment to bring our products portfolio closer to our customers. With our expansion in the market, we hope to continue catering to the growing demand for beautifully designed products, quality offerings, and inculcate heightened bathware aesthetic for the consumers of Jaipur. This store is our commitment to reach customers in the growing Tier II and Tier III markets.”

A leading player in the sanitaryware and faucets segment, Brilloca continues to expand its retail footprint and has one of the largest networks in the bathware segment with a presence in 252 cities with 449 stores offering a range of innovative products.

Emphasizing the brand’s strength of driving innovation through technology, Brilloca recently introduced a new brand campaign ‘Thoughtful is Beautiful’ which has been extremely well received by the customers. The campaign showcases how innovative performance-led product solutions offer convenience to consumers and that is where the true beauty lies.