Published On: Wed, Jan 20th, 2021

BRILLOCA LAUNCHES A NEW STORE ‘LIVESPACE’ IN JAIPUR

Jaipur, January 20, 2021.

Underlining its commitment to reach its customers across key market in the country, Brilloca, home to the iconic sanitary ware brand Hindware, today inaugurated a new store ‘LiveSpace’ in Jaipur. Located in the heart of the city, the store presents the range of Brilloca’s premium bathware and tiles portfolio under one roof. Thus, catering to different customer sets, such as designers, architects, homebuilders, re-modellers, and home owners simultaneously.

Spread across an area of approx. 2200 sq. ft, LiveSpace presents an elevated buying experience and displays a wide range of water closets, washbasins, faucets, and bathroom vanities across segments. The store houses the bathware brands Queo – the luxury brand, Hindware Italian Collection and Hindware – the premium brands.

Additionally, LiveSpace also offers the entire collection of exquisite Neom- Neo Modern Tiles by Hindware for both interior and exterior modern space.Neom stands for the neo-modern design movement of new-age India. The store houses tiles such as Glazed vitrified tiles (GVTs), full-body vitrified tiles, Neo Slabs – Large Format Tiles and the 5MM ‘Super Slim’ tiles which are easy to fix, eco-friendly, and less dead weight amongst others.

Commenting on the launch, Mr. Sanjay Kalra, Chief Executive Officer- Bath Products & Tiles, Brilloca Ltd said, “Jaipur is a metropolitan city with a discerning customer base and a growing preference for products that resonate with a modern and stylish lifestyle. We are constantly striving to take the innovative offerings closer to where the customers are present and our new store is reflective of this approach. It presents an unmatched experience with a comprehensive display of our stylish and aesthetically appealing product portfolio of bathware and tiles under one roof.”

To present a curated shopping experience, Brilloca has collaborated with ace entrepreneurs Preeti Dhall and Anand Dhall to offer full bath design and tiles services, including product selection and project assistance to customers. They have the vision to offer unmatched service and high-class experience to the people of Jaipur.

Commenting on the association, Preeti Dhall, said, “I am very excited to collaborate with Brilloca, the biggest sanitaryware and a leading faucet brand in India. With the differentiated appeal of the innovative product range, we want to offer a personalised buying experience to the customers in Jaipur and cater to their growing aspirations for modern and stylish living.”

Brilloca continues to curate experiences for its customers by way of retail expansion drive across the country. The Company also has the largest network spread amongst any bathware company, with presence in 252 cities through 446 stores.

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