Mumbai, 07 January 2021.
Kyndal Group has introduced UK’s favourite Whisky The Famous Grouse’- in India. The Famous Grouse will be available in select stores across Delhi, UP, Haryana, Maharashtra, Punjab, Goa, and Assam.
The Famous Grouse brings together the finest ingredients creating a natural spirit before the passage of time imparts a wonderful flavour from handcrafted casks. Every cask is nosed prior to blending ensuring highest quality and consistency with each batch along with an uncompromising dedication to the mastery of the blend, and a unique investment in wood quality.
The Famous Grouse joins the growing bottled in origin standard Scotch category in India which clocked category sales of 5,82,000 cases in 2019 as per International Wine and Spirits Record (IWSR 2019)
The whisky brand has been UK’s top-selling whisky for many years and a Scan Track report by Nielsen estimated sales of The Famous Grouse exceeding £71 million in the UK off-trade in the 12 weeks to January 2020. brands like The Famous Grouse are increasing the popularity of whisky globally, a report by International Wine and Spirit Research (IWSR) forecasts global consumption of Scotch whisky reaching 103.1m 9-litre cases in the year 2023.
Pushpanjali Banerji, Brand Director at Kyndal Group commented on the launch “We are proud and delighted to bring UK’s favourite blend of the finest malts and exceptional grain whisky, The Famous Grouse, in India. We are hopeful that with our large distribution network, we’ll be able to ensure the finest whisky experience available within a person’s reach.”
Founded in 1800 with the simple vision to create the best quality blended whisky, the Famous Grouse is known across the globe for its essence of Famous blend: Foundation, Finest, Flavour and Fusion which make it UK’s favourite Whisky.