May 10th, 2019, India: India’s leading consumer electricals company, Crompton Greaves Consumer Electricals Ltd. along with Bollywood actor and celebrity influencer Soha Ali Khan today announced the launch of the company’s latest revolutionary offering – the ‘Crompton Anti-Bac LED Bulb’. This first-of-its-kind launch is all set to position Crompton as a pioneer in the industry/country within the LED segment. This breakthrough innovation comes with advanced Envirosafe technology that helps provide dual benefits to consumers, delivering regular LED light and also killing up to 85% germs and is Recommended by the Indian Medical Association.
Most people are paranoid about germs especially expectant and new parents. Even though all the necessary care is taken and sanitary rules are sworn by, consumers are on a constant lookout for additional methods /drivers that kill germs. This versatile product responds to the needs of the busy individual by providing peace of mind in knowing their home is protected thereby making Crompton the first company in the country to launch a bulb with such dual benefits. As compared to other means of keeping your home germ free, this anti-bac LED bulb provides continuous disinfection and involves no extra effort.
Understanding the importance of an overall healthy and safe atmosphere, Soha Ali Khan, Bollywood actor and celebrity mom said, “Being a mother myself, I have always tried to establish a qualitative and secure environment for my family. While I spend considerable time outdoors, there is an equal amount of time that I tend to spend indoors. It is proven science that germs are present in every nook and corner of the house and I, as a mom, do my best to figure out methods to be germ-free and create a clean space for my daughter. Given that we are exposed to a lot of households and ambient germs indoors itself in today’s day and age, we now have an LED bulb that actually kills germs! I am fortunate enough to experience an innovation that is so beneficial to me as a consumer, as a parent and at the same time so very convenient for my home.”
Now, with the flip of a switch, homes can be disinfected and protected thereby killing germs and visibly reducing the dreadful build-up of mold in kitchens, laundry rooms, kids playrooms, bedrooms and other family living spaces.
Further to the testing done by NABL accredited Lab, the Anti-Bac LED bulb has proven efficacy in killing aspergillus niger, Bacillus cerus, escherichia coli, staphylococcus aurus, yeast, molds and other wide spectrum of harmful germs and bacteria, thereby killing up to a percentage of 85% germs within 4 hours. Moreover, the bulb does not emit any UV/IR radiations but only visible light, which makes it absolutely safe for humans, pets and food items. The bulb is also very easy to install and is a complete game changer in the fight against mold, mildew, and bacteria. Currently available in Cool Day White Light with a range of 2 wattages -7W and 9W at an MRP of Rs. 180 and Rs. 190 respectively, the anti-bac LED will soon be available in and extended to Warm White Light as well.
On the occasion of the launch, Mr. Mathew Job, CEO, CGCEL said, “As a leading consumer electricals company, we are committed towards providing solutions through innovation and advanced technology to consumers thereby meeting their changing/growing needs. Our latest offering Anti-Bac LED bulb that kills up to 85% of germs while the light is on and makes the living environment of consumers healthy and safe. Having launched revolutionary products like the Anti-Dust fan range and the Tricool Window cooler, we are elated to be the first company to create a new category within the lighting segment with the launch of Anti-Bac LED bulb and growing the range that fulfills the brand promise of making a home a great place to hang out.”
Mr. Rajesh Naik, Business Head- Lighting, CGCEL further adds, “Light of different wavelengths has been used for various specialized applications e.g. UV for sterilization, IR for pain relief, etc. We are putting light to work for our consumers in new and exciting ways. Our consumer insights revealed that the concern on hygiene in homes coupled with leading a quality life is becoming increasingly relevant. We challenged ourselves to make such specialized applications accessible to all LED consumers by providing a very cost-effective product that delivers on light output and elimination of germs. We are delighted to be the first mover in creating a new category in the lighting segment.”
The brand will incorporate a multimedia campaign with the inclusion of TV, Digital, OOH, and PR mediums. The TVC, released by the brand, further talks about the importance of having a safe and healthy environment for all consumers.
Link to the TVC: https://www.youtube.com/watch?v=5XHvbh1GJ5g