Bengaluru, May 20, 2020.
Cure.fit, India’s leading integrated holistic healthcare platform, announced that it will start monetizing its digital offerings.
Customers will soon be able to choose between 3-month, 6-month and 12-month packages after an initial 14-day free trial. Cult.fit members, however, will continue to get free access to all online sessions, including Cult Live Classes and Eat Live Recipes across its various verticals on the cure.fit app.
Following the government issued directives on social distancing and subsequent lockdown norms released to curb the spread of COVID-19, cure.fit launched its live classes across different workout formats in March to facilitate home-based workouts not just for its members but for the general public at large. It added “Cult Live Masterclasses” to the mix in early April featuring an impressive line-up of celebrity trainers, actors, sportspersons and fitness influencers such as Yasmin Karachiwala, Mandira Bedi, Mary Kom, Brett Lee, Vijender Singh and PV Sindhu.
Commenting on the move to monetize the digital offerings by cure.fit, Ankit Nagori said, “With physical gym operations being suspended at the moment, cure.fit has adapted itself in the last few months and transferred most of its services to the digital space. We have been generating top-quality content to make working out at home easy and fun. So far, our digital verticals have been popularly received and we want to continue to build on that momentum. Through monetization, we hope that our popular live sessions can enable us to amplify the cure.fit experience for our users.”
Currently, cure.fit live offers live fitness classes across formats such as strength, dance, boxing, HIIT, HRX, S&C, and yoga on all days of the week. These live classes are also amenable to users across different fitness levels and do not require any equipment. Cure.fit also offers live guided meditation, sessions, cooking sessions, podcasts as well as talks with experts on various topics related to health and fitness.
cure.Fit Healthcare Pvt Ltd is a holistic integrated healthcare platform headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, cure.fit aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. cure.fit caters to living a healthy life – eat.fit, mind.fi,t cult.fit and care.fit While cult.fit focuses on physical strength and fitness; eat.fit for healthy and nutritive food ,mind.fit for mental wellbeing and care.fit for integrated medical and lifestyle care. cure.fit is an app based service provider and is available on Android and ios. For more information on cure.fit: https://www.Cure.fit/