Jaipur, March 29, 2022.
Dettol Banega Swasth India (DBSI) partners with Govt of Rajasthan, Dept. of Education (Primary & Secondary), Sanskrit Education, Art, Literature, Culture, Archaeology & Museum to launch India’s first hygiene music album- ‘Folk Music for a Swasth India’ on the occasion of Rajasthan Day.
DBSI in collaboration with Rais Khan Project are showcasing the power of folk music to spread messages on hygiene through Rajasthani folk music. Dettol X Rais Khan Project with this novel initiative hope to create best health and hygiene practices through folk art with a mission to create a ‘Swasth India’.
Commenting on the partnership, Mr. Ravi Bhatnagar, Director, External Affairs & Partnerships, SOA, Reckitt said, “Music is one of the mediums that has the power to connect with audiences and deliver social messages effectively. With the growing popularity of folk music and the rich culture of Rajasthan deeply ingrained in its melodies, we believe this partnership with Rais Khan Project is a great step towards our vision of bringing behavioural change across the nation. With Dettol Banega Swasth India we are constantly on the lookout for unique opportunities and partnerships which can deliver impactful change at the grassroots level to create a ‘Swasth India’”.
Rajasthan is known for its rich cultural heritage and is the hub for folk artists, puppeteers, and musicians. Dettol X Rais Khan Project is an endeavour to keep the messages of hygiene relevant through generations while showcasing Rajasthani traditions and culture by reflecting it through Folk music. This one of its kind music album- ‘Folk Music for a Swasth India’, spreads messages on hygiene through uniquely curated songs with a focus on five key themes: Hygiene at Home, Personal Hygiene, Hygiene in School, Hygiene during Illness, and Hygiene in the Neighbourhood.
Ustad Rais Khan, Professional Percussionist and Folk Musician based out of Rajasthan, said “Music is a powerful medium. It helps us connect with people. It is most gratifying to use the power of our music to help children of our state and nation imbibe positive hygiene habits and stay healthy. We are grateful to Dettol Banega Swasth India for making this a reality for us.”
Dr. Bulaki Das Kalla, Hon’ble Minister, Dept. of Education (Primary & Secondary), Sanskrit Education, Art, Literature, Culture, Archaeology & Museum, Govt. of Rajasthan launched Dettol X Rais Khan Project music album at Jawahar Kala Kendra Arts Centre in Jaipur today. At the launch event Dr. Kalla said, “Dettol Rais Khan Project folk music is a unique way to spread the message of hygiene. It is indeed a matter of pride to see Rajasthan’s rich music heritage being such a massive contributor towards health and hygiene upliftment.”
Dettol’s flagship Banega Swasth India program has been instrumental in creating awareness around hygiene and sanitation while empowering citizens with better health outcomes across the country. The campaign with its dedicated work in school education and nutrition interventions has improved the lives of over 20 million school kids in India till date, continuing to drive behaviour change leading to a healthier India.