Bangalore, August 30, 2019: Nestlé MUNCH, one of India’s most popular brands in the chocolate and confectionery category sets another innovation benchmark in the coated wafer category with the launch of Nestlé MUNCH CRISP-POP. With the all-new Nestlé MUNCH CRISP-POP, get the subtle pops of caramel flavored popcorn, packed in a coated wafer format to awaken the senses.
In a nation where millennials are looking for unique and richer experiences, Nestlé India’s latest offering delve into the crunchy MUNCH treat with the delightful flavor of caramel popcorn.
Commenting on the launch, Mr. Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, “Inspired by the generation that enjoys popcorn and movies, the MUNCH CRISP-POP is once again a category first, that brings the delicious caramel pops to India’s favorite crunchy MUNCH. MUNCH CRISP-POP has been developed after extensive consumer research. This product has been created by leveraging the capabilities of our global product development center and then customizing it to the local taste and flavor expectations of the consumers in India. We are extremely excited to launch MUNCH CRISP-POP and are confident that our consumers will enjoy the unique experience of caramel popcorn through the CRUNCHilicious MUNCH.”
Priced at INR 10, the combination of caramel flavored popcorn and delicious coated wafer Nestlé MUNCH CRISP-POP will be available at super markets, large, format grocery stores.