Tuesday, December 1, 2020

Evelyn Sharma is India’s face of a new fashion system

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The first week of October witnessed the world’s most concerned fashion (CFS) industry experts gather at the Paris Fashion Week’s Circular Fashion Summit

Organised by lablaco in association with Microsoft’s AltspaceVR, Unity Technologies, Oculus, and Unilever to pioneer the redesign of events for the first ever virtual reality summit in fashion, Station F in Paris and attended by companies such as Hermes, Chanel and Balenciaga.

Evelyn Sharma, actor and ambassador to ‘reusable, up-cycled’ fashion’ represented India at this one of a kind Circular Fashion Summit that reconstructed the Grand Palais in Paris, famous for hosting spectacular fashion shows, in virtual reality. Fashion week leaders from Shanghai, Paris, London, Milan and New York united for the first time in virtual reality at the Circular Fashion Summit.

It featured names such as Burak Cakmak, Dean of Fashion at Parsons School of Design, Shaway Yeh, founder of yehyehyeh and former Editor-in-Chief of Condé Nast, Pascal Morand, Executive President of Fédération de la Haute Couture et de la Mode, Caroline Rush, Chief Executive of the British Fashion Council and  Carlo Capasa, President and CEO of the Camera Nazionale della Moda Italiana

Speaking post the event, Evelyn Sharma shared  “ it was  an exciting opportunity to learn more about collective action on issues of innovation, digitization, greater sustainability and social diversity in the fashion industry.”

“As the fashion industry readjusts its rules to a new world order to survive, Circular Fashion Summit comes at a timely moment to give the platform to key stakeholders for their insights into what is next. What better way to do this than have the conversation in a parallel universe in virtual reality where social distancing rules don’t apply,” added Burak Cakmak, Dean of Fashion at Parsons School of Design.

The goal of the CFS was to  initiate measurable action to sustain the United Nations Sustainable Development Goals 2030, to reduce social inequality, advance innovation in the fashion industry, and promote responsible consumption.

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