EyeMyEye bets big on innovation with the launch of India’s first ever range of Color Blind Glasses
New Delhi, July 27, 2022.
In its efforts to provide its customers with the latest technology in the Eyewear category, the country’s most loved eyewear platform EyeMyEye introduces India’s first ever range of Color Blind Glasses. These are crafted using advanced technology that enhances and improves color contrast & visual vibrancy for people suffering from Red-Green Color Blindness – the most prevalent type of color blindness.
It is estimated that people with normal color vision can see up to 1 million colors distinctively, however, people with color blindness can only see up to 10% of it. This is where Color Blind Glasses prove beneficial. These help in expanding the spectrum of colors that people with color deficiency perceive. These glasses work effectively for 80% of people with Red-Green Color Blindness.
The newly launched product comes with a host of features that promise a richer visual experience. These are available as both eyeglasses and sunglasses. Further, these filter the wavelength of light selectively and enhance color perception too. Starting at Rs. 5160, these glasses are exclusively available at EyeMyEye stores and at www.eyemyeye.com/.
Mr. Ganesh Iyer, Founder & CEO, EyeMyEye said, “Today, 1 in every 12 men & 1 in every 200 women in the world are Color Blind. Color Blindness can lead to frustration, loss in productivity, and potential safety issues. Further, it complicates day-to-day activities for people affected by it, as colors appear dull and washed out for them. For some, distinguishing one color from another becomes a challenge. To combat these difficulties and everyday challenges, we at EyeMyEye have introduced India’s first ever range of Color Blind Glasses. The special optical filters in these glasses help 80% of people with Red-Green Color Blindness in perceiving a wider range of colors & simultaneously helping them to see colors more clearly and distinctly for the first time. We hope to bring colors back to their lives with Color Blind Glasses.”