Mumbai, 20 December 2021.
The re-opening of theatres comes as good news for all ‘flix-aholics’ as &flix is back with their theatrical property ‘Flix First Screenings’. This time &flix gave a double treat as the first film to be screened post the long lockdown was the much-awaited Spider-Man: No Way Home. A contest was organized across 5 cities in India including Mumbai, Delhi, Chennai, Bangalore, and Hyderabad. The 350 contest winners got two tickets each to watch the film on the first day of its release, so no spoiler alerts anymore! The activity was promoted across the Zee cluster channels – &flix, Zee Café, &PrivéHD and Zee Thirai and their social media pages for maximum reach. The movie screening event was attended by celebrities such as Roshni Walia, Manmohan Tiwari, Chetan Hansraj, Prajwal PD and Akul Balaji.
The latest film in the Marvel Spider-Man series Spider-Man: No Way Home starring Tom Holland in the lead role released on 16th December. The film was distributed in India by Sony Pictures Entertainment India. The series enjoys a huge following in the country and thus witnessed a shortage to demand of the tickets during the release and the contest came as a relief to the die-hard Spiderman lovers. To popularise the contest and ensure maximum reach, &flix partnered with well-known social media influencer Jose Covaco aka Hoezaay. He promoted the contest through a special video on his social media handles.