Give your city a colorful makeover with ‘Color your city’ lens & use AR water colors to wish your friends and family this Holi!


Jaipur, March 02, 2023.

The highly anticipated festival of colors is just around the corner and Snapchat presents unique Augmented Reality experiences to immerse users in its festive spirit. With a range of new lenses and experiences launching on the platform, Snapchatters can expect a colorful celebration.

Here are four exciting launches that are sure to make this Holi an unforgettable experience for Snapchatters:

‘Color Your City’ Landmarker lens

Snap’s cutting-edge AR technology is all set to transform virtual Holi celebrations this year, providing Snapchatters with a unique and immersive way to celebrate the festival. Utilizing the platform’s landmarker and sky segmentation technology, popular locations in cities such as Mumbai, Chandigarh, Mathura, and Varanasi are transformed into colorful playgrounds, with various landmarks painted in vibrant colors.

With the use of AR watercolor guns, Snapchatters can shoot colorful explosions towards the sky, creating a dazzling display of Holi greetings. Upon scanning these areas, Snapchatters can witness these landmarks painted with festive colors, making for a truly memorable and interactive experience.

India’s Snap Lens Network Creators along with Snapchat identified 5 local landmarks to bring alive in Holi colors:

  • Karishma Katiyar from Kanpur chose the Braj Bhumi area in Mathura and also transformed the Ghats in Varanasi
  • Ishpreet Singh from Chandigarh designed the lens for the Rock Garden entrance in Chandigarh,
  • Krunal Grediya transformed the majestic Gateway of India in Mumbai

Custom Snap Map Takeover

Snapchat’s Snap Map offers a personalized way to see the world, with the people and places you care about — all in real-time. This Holi Snap Map in India will be a destination of holi colors and avatars in holi action mode. Tapping on any location on the map in India , users will be able to view holi celebration pics posted by our Snapchat users across India and even the world. So if your friend is celebrating Holi in Canada or even in Dubai, head to Snap Map and watch them play!

Holi themed Bitmoji Fashion Drop

For Holi this year, Snap is also launching a limited-edition Holi-themed Bitmoji Fashion Drop, featuring t-shirts adorned with bursts of vibrant Holi colors, trendy sunglasses, and stylish jhumkas. Get ready to give your avatar a festive makeover and create a unique Holi Bitmoji look to share with your friends. This exclusive collection is the perfect way to add some color and excitement to your virtual celebrations this year. So why wait? Get your hands on these fashionable Holi Bitmoji accessories today!

Localised Stickers and Holi AR lenses

Get ready to add some extra flair to your Holi pictures this year with Snap’s beloved filters and stickers. Whether you’re capturing the latest fashion trends, delicious food, or joyous celebrations, Snap has you covered. This year, Snap has launched an array of exciting new features, including 7 Holi-themed AR lenses, new localized Bitmoji stickers in English, Hindi, and Punjabi, and 6 new Cameo stickers to take your photos to the next level. With these new additions and many more, your Holi pictures are guaranteed to stand out and capture the essence of the festival like never before. So, let Snap help you elevate your pictures and create some unforgettable memories.