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Global FATitudes™ study finds consumers closely monitor fats, oils in packaged food

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Most consumers (68 percent) across the world report closely monitoring the type and amount of fat and oil in their packaged food, according to a recent global FATitudes study from Cargill. The study confirmed that consumers track what goes into their bodies by closely reading labels of packaged foods, with fat and oil type as strong purchase consideration factors.

FATitudes is a study conducted by Cargill each year to learn more about consumers’ awareness, perceptions and behaviors around fats and oils found in packaged foods, and to help inform the future of food innovation. This year, approximately 6,600 primary household grocery shoppers were surveyed in 12 countries including the United States, Germany, China, Brazil, the United Kingdom and more.

“This type of research is important because it gives Cargill and our customers a guidepost for our innovation efforts,” said Nese Tagma, Managing Director of Strategy and Innovation for Cargill’s global edible oils business. “As consumers’ attitudes toward fats and oils have shifted in recent years, we know they’re interested in consuming healthy amounts of oils. We’re able to offer a broad portfolio of fat and oil solutions, including our Clear Valley® line, which has a canola-based product with lower saturated fat. This research is vital to guide our thinking on whether to revitalize tried-and-true products or develop a new frying oil to adapt to changing tastes and health options.”

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