Mumbai, India.
HDFC
Bank Ltd. (“HDFC Bank”), one of India’s largest private sector bank has
partnered with Route Mobile Limited (“Route Mobile”) to showcase Rich
Communication Services (“RCS”) on Google’s RCS Business Messaging
platform atMobile World Congress (MWC) 2019.
Route Mobile is among the leading cloud-communications platform service
provider to enterprises, over-the-top (“OTT”) players and mobile network
operators.
RCS is an upgrade to SMS on a global scale. Users can now access a range of
advanced capabilities from within their native messaging service – capabilities
which previously required a separate OTT app to be downloaded. Messaging is no
longer limited to sending simple SMS text: it has become a platform. The
features of this new platform enable businesses to deliver intuitive and
interactive campaigns to their customers while maintaining the reach,
reliability and ubiquity of the biggest messaging platform in the world – SMS.
This is an exciting time for both HDFC Bank and Route Mobile to collaborate and
leverage RCS Business Messaging in India. At Google’s RCS showcase in the GSMA
Innovation City at MWC 2019, Route Mobile will present a demonstration of its
first RCS Business Messaging POC for HDFC Bank, allowing the customers to
interact within the messaging platform via 2 Way interactive communications.
There are multiple features of RCS Business Messaging which helps the user to
communicate with HDFC Bank, which include but not limited to integrated Chabot,
suggested replies, and cards which makes two-way communication easy. The RCS
messaging agent educates the existing users on how to use their current HDFC
Bank’s mobile banking App.
Mobile World Congress is the world’s largest mobile event with more than 2,400
leading companies globally participating in the mobile industry to explore the
recent topics influencing the industry along with the latest innovations and
leading-edge technology.
Nitin Chugh, Country
Head – Digital Banking, HDFC Bank said, “The RCS messaging agent we
are showcasing illustrates the constant endeavour by HDFC Bank to harness the
cutting edge technologies and digital platforms to offer a unique experience to
our customers. In this age of hyper-personalization, we want to make customer
experience better with a richer and highly interactive messaging
platform.”
Route Mobile’s MD
and Group CEO, Mr. Rajdipkumar Gupta said, “We believe RCS is the future of
messaging and this collaboration will not only enhance the momentum for BFSI
industry but also enhance the momentum for other industries toward advanced
messaging and accelerate the awareness of next-generation technology, such as
RCS.”
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