Hyderabad, March, 2022: Heritage Foods Ltd, one of India’s leading dairy players, today announced the launch of an all-new Premium Badam Milk with real almond bits.
The new ‘Badam Charger’ is the latest addition to the Company’s growing list of value-added products (VAP) portfolio. It is loaded with real almond pieces that energizes drinkers and delivers a yummy, crunchy and uplifting beverage experience. Developed with intense R&D efforts, the new Badam Charger is prepared without any artificial ingredients, colours or flavours and brings a perfect blend of ingredients that delivers its unique great taste. The ‘Badam Charger contains just 6g of added sugar per 100ml making it one of the healthiest choices in the badam milk beverage segment.
This new drink will be available across all general trade and modern trade stores as well as online grocery platforms. Initially launched in Hyderabad, the company plans to expand the product to markets across other states over the next many weeks. It will also soon be available near your neighbourhood Heritage Parlours and Happiness points.
Commenting on the introduction of Heritage Premium Badam Milk, Mrs N Brahmani, Executive Director, Heritage Foods Limited, said, “In line with our vision of nourishing our consumers’ lives with healthier products, we are delighted to add ‘Premium Badam Milk with real almonds’ to our growing portfolio of Value-added products. We are confident that our consumers will love the experience it delivers and will help us make strong gains in the fast-growing milk-based beverages segment. The launch is in line with our commitment to fortify our Value-Added Portfolio regularly, with a new one every quarter. In the last several quarters, the addition of new products and the growth from existing value-added products have helped us steadily grow the revenue contribution from our Value-added portfolio. We take great comfort in our strong Balance sheet and our debt-free status, which allows us ample freedom and headroom to aggressively grow our Value-added business.”