Thursday, January 21, 2021

HINDWARE PROMOTES SAFE PUBLIC HYGIENE PRACTICES IN BENGALURU THROUGH A DISTINCT CAMPAIGN – ‘SAFETY IN YOUR HANDS’!

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Bengaluru, September 29, 2020.

Reiterating its commitment towards promoting good health and hygiene in the society, Brilloca Ltd, makers of India’s iconic bathware brand, Hindware, launched the second phase of their ongoing campaign– ‘Safety in your Hands’.

Having catered to over 1 lakh people in the first phase by installing 8 contactless handwash booths in the Delhi NCR region, the company has now launched the campaign in Bengaluru.

Hindware contactless handwash booths are installed at four high footfall locations across Bengaluru including Corporation Circle, Majestic, Sattelite and Guttahali. Through this unique initiative, the company aims to continue propagating the message and importance of maintaining proper sanitation and personal hygiene.

In keeping with the brand’s legacy of driving innovation as per the evolving needs of the community, the sensor-based handwashing system addresses one of the key priorities of the nation, i.e., creating awareness and building access to safe and hygienic hand-washing facilities at public places.

To create awareness among the masses and drive behavior change, the Company has introduced a series of thoughtful initiatives, both on-ground and through its social media platforms (@Hindware_Homes on YouTube, twitter, Facebook and Instagram). These include safety-oriented videos and posts, instructions on using the contactless handwashing booths and interaction with users near the stations. 

Commenting on the occasion, Mr Sanjay Kalra, CEO, Bath Products & Tiles, Brilloca Limited, said“Having received an overwhelming response with over 1 lakh hand washes in phase one, we have commenced phase two of the ‘Hindware, Safety in your Hands’ campaign in our effort to continue promoting health and hygiene. As the country unlocks, it necessitates the cultivation of a conscious practice of washing hands, especially when accessing public places. Aimed at driving a behavioral change through this campaign, we are encouraging safe and hygienic practices by placing these booths at high footfall locations and expect to bring about the change which has become an imperative for the new normal”

Crafted after a thorough study at Hindware Design Studio, the contactless hand wash system is fitted with sensor operated faucet, basin and foot operated soap dispenser with a digital sensor, keeping a count of hand-washes of a particular station.

Ms Charu Malhotra Bhatia, Vice President – Marketing., Brilloca Limited, added, “It is imperative that the brands, with their expertise and knowledge, bring solutions that contribute towards the larger priority of the nation. Through this initiative, we want to do our bit where there is a seamless connect with our products and offerings with the societal cause. Coming from a brand of Indian lineage and our legacy, we take it as our responsibility to drive behavioral change in the changed normal.”

Hindware has been a pioneer and trend setter in the sanitaryware segment for more than six decades. As India’s leading sanitaryware and faucets brand, it has a strong brand recall and loyal customer base of millions across the country. Driven by innovation at the Hindware Design Studio, it brings together a perfect amalgamation of technology and aesthetics, creating bathroom products that are aligned with the evolving consumer requirements offering quality, design and trust of brand Hindware.

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