New Delhi, June 26, 2020.

Hindustan Unilever will rename its skin-lightening brand Fair & Lovely to make it more “inclusive and diverse”. The decision comes at a time when the company and other such product sellers have come under fire for reinforcing racial stereotypes.

The new name will be announced after receiving regulatory approval, the company said.

The Indian fairness cream market, dominated by HUL, Procter & Gamble and Garnier (L’Oréal), is between Rs 5,000-10,000 crore, as per FMCG analysts