Bengaluru, October 30, 2020.
The most loved celebrity couple of Tollywood, Chaitanya and Samantha Akkineni, power Myntra’s special festive campaign, touching millions of their fans, especially from the South region. Overloaded with cuteness and the couple’s much-celebrated real-life chemistry, the film showcases Myntra’s wide collection of festive fashion across International and domestic brands for an entire family, to mark the ongoing festivities.
The brand campaign celebrates the spirit of the season by bringing to the fore the beauty of family bonding and the joy of gifting during festivals. With the festival of lights, Diwali, on the horizon, the film lays a subtle, yet noteworthy, significance on the joy of festivities and celebrations with family and friends in life, during these unprecedented times.
The film will further drive Myntra’s popularity as the go-to destination for shopping this festive season and beyond. Gifting, another important part of festive traditions, will take even more significance this year, given the virtual nature of celebrations and social events.
As such, the campaign aptly brings to attention Myntra’s ability to comfortably cater to any family’s festive shopping needs, not just for ethnic wear but across various categories including kids’ fashion. Myntra will be offering the best festive deals and offers for Diwali from October 30 – November 4.