Jaipur, September, 2021.
Infinix – the premium smartphone brand from TRANSSION Group announced the launch of HOT 11 Series, adding to its popular HOT series line of smartphones in the country. Taking ahead the legacy of HOT series by delivering excellent consumer experiences, HOT 11 Series is all set to take the next level of innovation.
HOT 11S is a massive upgrade from its precursors in the HOT series, packed with an array of top-notch features which includes superior gaming technology, powerful processor, latest OS, massive battery and a super-sharp camera. While both the devices will come in a 4GB RAM/64GB memory variant, HOT 11S will have three color variants Green Wave, Polar Black, and 7 Degree Purple, whereas HOT 11 will come in four exciting color alternatives: 7 Degree Purple, Silver Wave, Emerald Green and Polar Black. Infinix HOT 11S will be available on Flipkart at for INR 10,999, from September 21st, 2021 while the HOT 11 on the other hand is priced at INR 8,999 and will be available on Flipkarr soon.
Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “Our aim is to bring great smartphone experiences to as many fans as possible, at accessible price points. The HOT Series has played a key role in helping us achieve this, empowering users to upgrade to a powerful & affordable smartphone experience. It has been very well-received by the consumers because every time we introduce new devices, we optimize them by introducing FIST (First in Segment Technology) features that are not been offered by any other brand. Continuing Infinix’s philosophy of making innovations accessible to all, we are delighted to launch the Infinix HOT 11 Series- HOT 11S & HOT 11 in India. Keeping true to our goal, the HOT 11S will be taking the HOT Series to the next level by offering its fans the best in class technology with the powerful Helio G88 processor, thereby making it a perfect package for gaming, content creation and more.
With Helio G88, Infinix HOT 11S becomes the second smartphone in India with this processor as we wanted to combine high performance with great value and offer more with this smartphone. The device also comes with the Darlink technology which optimizes and improves the performance of a device and further amplifies the gaming capabilities. The stylish design is complemented with the segment first features like 50MP camera and a big screen with FHD+ resolution and 90Hz refresh rate for the consumers to enjoy their content seamlessly. This device is also equipped with 18W fast charger and dual DTS speakers.
On the other hand, the HOT 11 is an ideal device for the young consumers who have been consuming a massive amount of content since the lockdown, especially the OTT apps and gaming platforms. Considering that mobile phones have become extremely personal, this device offers a big screen with FHD+ resolution for the consumers to enjoy their content seamlessly. The HOT 11 Series will continue the legacy of combining powerful specs and consumer-centric innovations. Having said that, both the devices are an outcome of our tireless efforts basis the feedback received from our fans to make their smartphone experience more immersive and robust. We are committed to deliver superior experiences that surpass the ever growing demands of our consumers”
Sophisticated design, display and sound: The HOT 11S comes with a gorgeous new wave design on the back with a curvy camera interface with the display that is the best in the segment. It stands out for its 6.78” display with FHD+ resolution with 90Hz refresh rate, which ensures ultra smooth interaction between the users’ fingers. To compliment the big screen, the smartphone comes with a 180Hz touch sampling rate for lag-free screen response, especially for the pro gamers to perform better in gaming. Meanwhile, the 500 NITS brightness and minimum bezels on the screen with 90.5% screen-to-body ratio deliver an immersive viewing experience to the users. The NEG’s premium Dinorex T2X-1 glass protection on top of the display makes the device absolutely durable.
The HOT 11 on the other hand, offers the best display in its category with 6.6”–sized screen and FHD+ resolution. The device also comes with a brightness of 500 NITS, minimum bezels on the screen with 90.5% screen-to-body ratio and 1500:1 contrast ratio.
The brighter, colourful and immersive viewing experience of both the HOT 11 SERIES devices are backed by Cinematic dual speakers with DTS Surround sound, which has been introduced for the first time in HOT series.
Superior Performance and storage: Keeping in mind all the requirements of the pro-level gamers, Infinix HOT 11S is going to be the 2nd device in India to be installed with the latest processor Helio G88 (12nm) Octa-core processor, which has an ANTUTU benchmark score of 238000. The powerful processor has a CPU clock speed of Up to 2 GHz speed and a highly efficient 12nm production process. Unlike the previous generation processors, the latest one is backed by the MediaTek Hyper Engine 2.0 gaming technology to augment the gaming experience. The devices also comes with the Darlink technology which optimizes and improves the performance of a device and further amplifies the gaming capabilities. Its intelligent Multi-Network Prediction Engine ensures seamless gaming performance even in congested network. Meanwhile, the Rapid Response Engine will deliver much low latency and faster touch response. Finally, the intelligent management between CPU and GPU resources further enhances the gaming experience. Meanwhile, HOT 11 is backed by Helio G70 (12nm) Gaming Processor.
Available in 4GB RAM/64 GB memory variant, both the HOT 11 series devices have 3 card slots (Dual nano SIM + Micro SD) with expandable memory up to 256 GB. Both the devices operate on the latest Android 11 and the up-to-date XOS 7.6 skin enabling users to enjoy a smooth and faster software UX with refreshed icons, colour theme design, refreshing wallpapers, and cleaner interface. It makes the device more entertaining by bringing in features like Ultra Touch to increase the swipe speed of the articles on the menu; Video Assistant for uninterrupted consumption of OTT apps; Thunder Back for putting any app in Picture-in-Picture mode, Game Zone, etc. For enhanced security, the latest operating system has in-built features like XHide for hiding personal apps; Theft alert, Peek Proof and Secure card, which will not allow multiple apps to access personal data, even after they are installed. Moreover, for smart and localized usage, the upgraded operating system comes with an XClone feature to help users log in to multi-accounts simultaneously; the Photo Compressor feature to save space in the AI gallery; the Wi-Fi Smart comm. feature for auto-connecting to the saved network through mobile data whenever the device enters the saved Wi-Fi network; and 360-degree flashlight feature which allows users to switch on all the front and back lights together.
Superior Camera: The all-new HOT 11S continues the tradition of Infinix in offering the best-in-class camera. In fact, it is the country’s first device in this segment that comes with a 50 MP AI Triple rear camera with the widest f/1.6 aperture and quad LED flash, a secondary lens with 2MP depth sensor to capture perfect portrait shots and an AI lens. It has a fully loaded video camera with multiple features like Time-lapse video recording mode and Slow Motion video mode that allows users to capture videos with 240fps. Users can create professional videos with the Bokeh video recording mode which blurs the background, making the subject stand out by focusing on it. The Super Night mode allows capturing bright and low noise pictures even in low light conditions. Users can also record short videos and videos with up to 2k resolution. Meanwhile, HOT 11 comes with a 13MP dual rear camera with f/1.8 aperture and quad LED flash. It also features a video camera with multiple recording modes like Slo-Mo, Time lapse, 2k Bokeh and Super Night. On the front, both the smartphones feature an 8MP AI selfie camera with f/2.0 aperture and dual LED flash.
Massive Battery: HOT 11S features a heavy-duty 5000mAh battery that keeps the smartphone operational even after long hours of heavy usage. The battery gives a standby time of nearly 64 days, delivering up to 27 hours of nonstop video playback, 17 hours of gaming, 52 hours of 4G talk-time, 182 hours of music playback, and 17 hours of web surfing. The smartphone packs 18W Fast Charge support with Type C cable, making it the first device in the HOT series with Fast charge technology. Meanwhile, HOT 11 IS backed by a 5200mAh battery along with a 10W charge support with Type C cable. However, both the devices are backed by Power Marathon technology that optimizes power and increases the battery backup by up to 25%.
Both HOT 11S and HOT 11 come with an additional value-added e-Warranty feature that shows the validity date of the device’s warranty, saving users from bothering about shuffling through documents.
Bearing in mind the customer-centric approach, Infinix has developed a robust service centre network with 915+ service centres across 700 towns in India. This allows users to enjoy after-sales experience. Infinix devices come pre-installed with Carlcare App that empowers the users to locate their nearest service centre and also indicates to them about the availability of parts at the service centres.