New Delhi, August, 2019.

Infinix, a premium smartphone brand from TRANSSION Holdings group, recently announced the launch of an upgraded version of its most popular smartphone, the S4. The new version comes with a greater RAM+ROM combination at 4GB+64GB and will be available at a special price of INR 8999/- on Flipkart  from 8th August onwards in the colors of Nebula Blue, Twilight Purple and Space Grey. Launched at an original price of INR 10,999/-, the S4 (4+64) variant will be available at INR 8999/- as a special launch offer during Flipkart’s Independence Day sale, which is the same as the original S4’s (3+32) price. Essentially, buyers will be able to buy a 4GB+64GB version of the massively popular phone at the same price as its previous version during the sale period. During this time, the 3+32 variant for S4 will be available at INR 7999/-.

Camera-S4 became a huge success in the Indian market predominantly due to its awesome camera framework that established it as the ‘complete camera phone’, featuring technology hitherto unseen in the sub 10k price category. S4’s 32MP selfie camera, a 13MP+2MP+8MP Triple Rear Camera with 120 0 wide angle lens, largest front selfie camera sensor-size in its segment, and AI-enabled auto scene detection and beautification mode among others. The all new S4 will feature each of the star attractions of the original version, while introducing a few special additions to enhance the experience further.

Display-S4 features a large 6.21” HD+ drop notch screen display with 19.5:9 aspect ratio that gives end-to-end access of the screen with 89% Screen to body ratio.  A dual 2.5D Glass body on both sides and brightness of 500 NITs makes everything you see in the device shine bright.  The phone’s design is extremely attractive, justifying the 6-stage analysis process it went through to offer comfortable handling and pleasing aesthetics. 

Performance-It runs on Android Pie 9.0, boosted by XOS 5.0 Cheetah OS layer, enabling fast and intuitive user engagement experience built to suit the multi-tasking and heavy usage needs of current smartphone users. Additionally, it includes Fingerprint Sensor and Face Unlock features that detects 1024 facial points to ensure complete security, a priority for many smartphone users today. 

Other special features-Since its introduction, S4has grabbed the attention of stakeholders in the smartphone segment due to its array of category first features hitherto not offered in the sub 10k category. The phone has introduced cutting-edge camera specs that are further boosted by the amazing intuitive power of AI. For instance, S4 offers a unique AI-driven experience to its customers that optimizes user experience-from automatically enhancing the quality of pictures to smart power management forintelligent load deduction and dynamic re-allocation of system resources. It also features a Quad-LED Flash and a Customizable Bokeh mode to adjust the blur effect according to one’s own preferences.

Commenting on the launch of the revamped S4, Mr. Anish Kapoor, CEO, Infinix India, said, “S4 has been one of the most innovative camera centric product from Infinix in the Indian market till now. For us, product evolution is a sustained process with the user at the center of our efforts. Our focused user engagement efforts provided us with valuable insights to help augment S4’s feature by offering a 4+64GB RAM ROM combination. It is a constant challenge to check all boxes in a fans wish list but we have slowly but surely established Infinix as a brand synonymous with giving ‘something more’ in the budget smartphone segment.”

Live Updates COVID-19 CASES