National, May 2020:
SunfeastYiPPee!one of the most popular instant noodle brands in India is reassuring consumers of its availability amidst the extended lockdown. To assure consumers about the adequate availability of their favourite snack,Yippee!has released a video on YouTube and its Facebook handle. Apart from staples like atta, rice and spices, ITC’sinstant noodles segment has witnessed heightened demand as consumers have rushed to buy noodles as an essential and easy to cook food item which is filling and can conveniently serve hunger pangs at any point in the day.
The video commences with visuals from its recent advertisement featuring brand ambassador, MS Dhoni while kids around him enjoy a bowl of the long and non-sticky noodles from YiPPee! After establishing love for the brand, the film subsequently leads the viewer to visuals from the manufacturing facility where the workforce is working tirelessly to meet the production requirements while ensuring adherence to the highest levels of hygiene and safety protocols. This includes wearing masks, head caps, practicing social distancing and the automated manufacturing facility involving no human intervention. Adding to this, the video also comforts consumers about the YiPPee!’s availability at their nearest stores, leading e-commerce portals and the company’s online portal,ITC eStore.
“With people being confined to their homes during such an unprecedented situation, there is a surge in demand for Yippee! noodles. Yippee! is a preferred snack option amongst consumers given that it is both tasty and filling as well as nutritious as it contains vegetables. To address this requirement, we are making tireless efforts to ensure availability of Yippee! in the market across the country while ensuring safety and hygienefor our workforce”,said a Spokesperson from ITC Foods Division.
While consumers are making adjustments to embrace ‘new ways of life’ during these trying times, the noodles category serves both functional and emotional benefits.