Jaipur, Oct 9, 2019: An eclectic collection of handmade rugs by Italian designer, Matteo Cibic and Jaipur Rugs will be showcased in the newly launched Jaipur Rugs Gallery on 9 October. The new store is located in Chaura Rasta of the famed walled city of Jaipur. Jaipur Rugs is one of the few Indian brands that export contemporary Indian design, culture and visual identity abroad. It is a 40-year old brand based out of Jaipur that is taking the incredible history and fantastic heritage of the Pink City to the world. It uses the age-old art of handmade carpets to bring prosperity to 40,000 rural artisans of which 80% are women artisans.
Mr. NK Chaudhary, Founder, Jaipur Rugs, Yogesh Chaudhary, Director, Jaipur Rugs and Kavita Chaudhary, company’s Head of Design were present on this occasion.
It is for the first time that an Italian designer has not only been inspired by the Indian culture, but has also designed a collection exclusively for an Indian company. Matteo has created the ‘Jaipur Wunderkammer’ collection, inspired by the architecture of Jaipur. He has used mixed geometric and decorative patterns together and added shades of pink, rose, orange and peach that are typical to the city. The collection flaunts the strong visual grammar of the city in a contemporary manner to the global audience.
The pop and graphical collection uses bold motifs and iconic figures such as Rajasthani mustachioed soldier, monkeys, triangular flag and popular views of Jaipur’s buildings and monuments. The Jaipur Wunderkammer collection has been named after cabinets of curiosities that came into existence in the mid-16th century. The collection was first launched at Salone Del Mobile in Milan in April 2019.