Published On: Thu, Dec 12th, 2019

Kansai Nerolac dedicates an exclusive installation to Visakhapatnam under its “Breathing City” initiative

Visakhapatnam, December, 2019: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India has unveiled an exclusive installation as a dedication to the city of Vishakhapatnam near the Aircraft Museum on Rama Krishna Beach Road. This installation was unveiled under the aegis of Nerolac’s novel public outreach programme “Nerolac Breathing City” as the initiative’s first symbolic representation. The installation was unveiled by Mr. Dronamraju Srinivasa Rao, Chairperson, VMRDA and Mr. P. Koteswara Rao, I.A.S. Metropolitan Commissioner, VMRDA & Vice-Chairman, VKPCPIR Visakhapatnam along with Mr. Peeyush Bachlaus, AVP – Marketing, Kansai Nerolac Paints Ltd. as a dedication to the city, where Kansai Nerolac is also building a paint manufacturing facility in the Achutapuram area within Vishakhapatnam district.

 “Nerolac Breathing City” programme, aims to contribute towards creating transformative living spaces that are functional and aesthetically appealing. Under this programme, the brand is looking to draw attention to and promote conversations about the need for better urban spaces, living conditions and public health. . Further, as part of its strong commitment towards nurturing a beautiful and healthy future for our generations to come, the brand has consistently worked towards offering healthy home paints and product interventions with pioneering steps such as making paints lead free, low VOC (volatile organic compounds), fungal resistant and anti-bacterial paints etc. in vibrant colours.

Talking about the initiative, Mr. P. Koteswara Rao, I.A.S. Metropolitan Commissioner, VMRDA & Vice-Chairman, VKPCPIR Visakhapatnam said, “We are delighted to be associated with Kansai Nerolac Paints for their “Breathing City” initiative. We are pleased that Vishakhapatnam has been chosen as the first city to play host to such ideas and initiatives that are aligned with our larger goal of making the city a model for others to follow. We applaud Nerolac’s commitment of bringing about positive transformations across various parts of the country and we are happy to partner with them.”

Speaking on the occasion, Mr Peeyush Bachlaus, AVP – Marketing, Kansai Nerolac Paints Ltd.  said, “At Kansai Nerolac our vision and mission is to impact lives by way of bringing about positive change. ‘Nerolac Breathing City’ initiative enables the use of urban spaces in an innovative manner while bringing to the fore Nerolac’s vast offerings in the area of surface coatings. In our own way, we are trying to gift a sustainable future through our product portfolio and customer awareness campaigns.”

He further added, “Few key aspects such as use of environmentally safe materials were considered during the design and development of the installation. We have further incorporated colours through an architectural intervention and ideated a design which will serve as an active reminder of our responsibilities towards the environment and our future generations.”

Kansai Nerolac Paints Ltd (KNPL) has collaborated with Studio Emergence to design and bring alive this unique dedication to Vizag. The multi-coloured & vibrant installation which also doubles up as public seating space in front of the museum has been curated by young architects Seeja Sudhakaran and Khushbu Davda.. To further push this goal of building colourful and healthier living spaces, Nerolac seeks to drive conversations as well as generate public participation as part of the initiative.

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